Director, Talent & Influencer Content

Business Overview

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.

Position Summary

The MBCS Influencer and Talent Content team is responsible for harnessing the authority and reach of talent and influencers to create engaging and effective marketing programs for UM, Initiative, and Reprise clients. The team is engaged in every step of the process:

• Strategically identifying & recommending talent
• Creative briefing & ideation
• Talent outreach, negotiation, and trafficking of contracts
• Flawless execution & reporting

As a Director on our team, you will be primarily dedicated to one of our top-tier clients and their ongoing influencer strategy, planning and execution needs.

Your expertise should be in influencer & content marketing, campaign management and client services, with at least five years doing just that. Your work style should entail impeccable attention to detail and planning, strong organization and communication skills, and a process-driven approach toward achieving objectives.

Responsibilities

• Partner with talent and creative directors to develop creative that adheres to each client’s brief and is endemic to the talent’s brand/followers
• Liaise and communicate effectively with all parties at all times, which will include clients, talent + their management/production teams, and MBCS partners (content leads, creatives, production and finance)
• Provide expert POVs and recommendations every step of the process to instill confidence in clients and talent, and ensure the most optimal creative and execution outcomes
• Wrap up every campaign with data, insights and recommendations
• Oversee the creative execution from start to finish - managing all timelines & deadlines, production and approval needs for all parties, and ensuring a smooth and on-time launch
• Strategically identify and recommend talent in accordance to the client’s audience, brand, brief, budget and cultural moments
• Coordinate all aspects of talent needs for live shoots or events, such as travel arrangements, glam, b-roll and on-site content approval. Employee travel may be required.
• Manage all talent outreach, negotiations and contracting to bring exceptionally efficient rates and plans to each client

Desired Skills & Experience

• Impeccable attention to detail and planning
• Resourceful; great analytical and problem-solving skills
• At least seven years professional experience with at least five of them working in influencer and content marketing, campaign management and client services
• Proficient in Excel, PowerPoint, Word, Outlook and using influencer data platforms
• Ability to excel in a fast-paced media-centric corporate environment
• Strong work ethic, ability to meet deadlines, complete tasks and initiatives
• Strong knowledge of influencer/content campaign measurement
• Excellent communicator who can work effectively with partners at all levels
• Travel may be required

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

[email protected].

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Salary Range

$150,000--$160,000 USD