Director Strategic Marketing Initiatives

Why You Belong Here

At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact

· Partner with the EVP of Marketing and Chief Customer Officer to manage ever-evolving priorities, ensuring thoughtful and efficient execution of strategic growth initiatives. Work on the strategic and operational activities that drive growth via enhanced customer experiences.

• Targeted Approach to Promo Strategy
• Provide ideas and solutions to help identify & achieve strategic growth initiatives.
• Serve as a force-multiplier to the EVP Marketing / CCO spearheadingkey growth initiatives and ad-hoc special projects for a period of time -jump in, coordinate amongst several cross functional partners and teams, identify proof of concepts, evaluate proof of concepts and develop plans to scale, propose and implement long term solutions, and move on to new projects. Projects include, but not limited to:
• Tackle key customer issues and opportunities and find new ways to improve and grow.
• Marketing Strategy & Growth Plan
• Support the budget planning process to ensure the strategy comes together holistically through the lens of customers for life.
• Prepare content for Company All Hands, Board, Investor meetings and other company communications (written, in meetings, etc.) ensuring the company story, strategy, and priorities are consistently and frequently communicated.
• Brand Strategy
• Scope new business opportunities (financial model, market sizing, industry analysis, market research) and manage development of new ventures utilizing internal & external SMEs as needed.
• Manage external relationships with marketing organizations to create learning and development opportunities.
• Create thought pieces and Op-Ed communications.
• Connecting Insights, Analytics and Strategy
• Evaluate strategic partnerships and manage external relationships.

Qualifications - External

• Incredibly curious: fast learner, motivated, resourceful experienced across multiple aspects of business
• Someone who thrives given the fast-paced nature of role.
• Entrepreneurial, scrappy spirit
• Demonstrated leadership and experience managing people.
• Kind, thoughtful, and low ego. No project is too small, no project is too big. Will work with whoever they need to - and always respectfully - to get anything done.
• Can-do positive attitude and enthusiasm for company mission.
• Strong written and verbal communication skills; ability to develop polished slides.
• Strategic and methodical thinker that connects the dots between company priorities.
• Hard working, proactive, highly organized, detail oriented, and able to navigate ambiguity.
• Ability to prioritize multiple time-sensitive workstreams.
• Collaborates effectively with others but can also work independently with minimal guidance.
• Flexible and adaptable: able to shift between priorities and projects frequently, navigating ambiguity with focus and an open mind.
• High level of maturity and comfort interacting with senior executives
• Strong quantitative skills combined with great attention to detail.
• Atypical versatility - able to dive into many roles and do them well.
• Tact, diplomacy, and discretion: working across teams and privy to sensitive information.