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Director Of Sales & Marketing
Company | Hyatt Hotels Corporation |
Address | Bethesda, MD, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitality |
Expires | 2023-09-09 |
Posted at | 8 months ago |
Overview
The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
- Understand GEO source & ability to develop a plan to penetrate the primary markets.
- Manage group pace measurement and set sales production goals.
- Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
- Develop sales goals designed to achieve budget & market share targets.
- Manage sales activity & travel schedule.
- Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
- Design effective sales deployment schemes & market assignments.
- Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
- Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
- Develop/implement key segment strategy & managing key accounts (both existing & target).
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
- Assesses & reacts to market trends, market share & the competitive hotel environment.
- Must be able to multitask and prioritize departmental functions to meet deadlines.
- Excellent communication and presentation skills.
- Must be proficient in MS Office including Word, Excel, and Power Point.
- Experience dealing with/communicating with ownership groups and asset management.
- Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
- Proficient in managing/using sales automation (ENVISION) & PMS systems.
- Bachelor’s degree preferred in Marketing
- Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
- Strong interpersonal skills and ability to work in a team environment.
- At least 3 years’ experience as a sales leader, with prior hotel sales experience.
- Experience working collaboratively with revenue management.
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