Director Of Product Marketing

About the role:

The Interventional Cardiology Therapies (ICTx) division at Boston Scientific is a market-leading, $2B+ business with a strong growth trajectory in the coming years. The Boston Scientific ICTx portfolio includes technologies to treat coronary artery disease and structural heart disease. The Coronary Therapies (CT) franchise within ICTx has a market-leading portfolio of percutaneous coronary intervention (PCI) tools which align with the physicians PCI workflow of See the vessel, Prepare the lesion, and Treat the disease. This includes IVUS imaging, physiology wires, cutting balloons, atherectomy systems, angioplasty balloons, drug-eluting stents (DES), drug delivery devices, interventional guide catheters and guidewires, and a broad tool kit of complex PCI products. In CT, we have continued to invest in the portfolio and have worked toward our strategic imperative of transforming into new market categories. It will be key for our future to develop a product pipeline into new spaces.

The director of Global Product Marketing will lead the global marketing growth and execution strategy for our CT products, specifically leading the strategies, tactics, and initiatives to drive continued global market leadership. The director will also have direct responsibility for the U.S. marketing team and accountability for delivering the plan. This leader will partner collaboratively with other marketing leaders, including the director of Commercial Marketing, the director of Strategy and Portfolio, and Global Regional leaders, along with cross-functional leaders to identify innovative strategies to drive business growth.

This role requires a leader who can drive transformational growth, develop talent, and leverage organizational influence to establish strategies and tactics to advance the franchise. The director will leverage their experience in portfolio marketing, global launch excellence, strategic planning, and cross-functional collaboration to accelerate business success. Based on deep understanding of the market, they will build strategies that consistently foster customer focus, organizational communication, and a global mindset.

This is a hybrid role to be based out of our Maple Grove, MN location.

Your responsibilities will include:

• Activate the U.S. region. Coordinate marketing strategies, action plans, and communication across the product families to optimize impact, ensure customer satisfaction, and synergistically deliver on operating plan targets for this region.
• Continually interact with other franchise/divisional peers to share, and promote, best practices.
• Monitor competitive landscape; anticipate competitive response to changing market dynamics; and proactively develop BSC strategies to combat competitive activity.
• Foster a diverse and inclusive workplace that enables high performance, enriches workplace culture, spurs innovation and strengthens relationships with colleagues, communities, and customers.
• Establish strong relationships with other functions impacting franchise marketing activities (Medical Affairs, Medical Education, Sales Training, Clinical, Sustaining, R&D, HEMA, Finance, Global Supply Chain, etc.).
• Collaborate and align with Sales, global counterparts, and cross-functional team members to ensure the strategies work in synergy to deliver global revenue and profit objectives.
• Deliver profitable growth and maximize global market opportunities by prioritizing markets and target segments.
• Lead change and effectively manage conflict across multiple levels and functions.
• Continuously measure the impact of marketing initiatives, generating early learnings, and driving continuous improvement to achieve revenue and operating income targets.
• Make and execute operational decisions with a strategic perspective.
• Identify opportunities for global market development and independently execute tactics, leveraging cross-functional teams to achieve team goals.
• Build Quality into all aspects of their work by maintaining compliance to all quality requirements.
• Attract, lead, and develop direct reports. Actively coach and mentor organizational talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition. Measure direct report performance and provide feedback. Develop succession plans and long-range organizational plans.
• Guide the team responsible for U.S. Commercial Launch plans (positioning, customer targeting, pricing, branding, evidence strategy, KOL strategy, etc.) for upcoming launches. Accountable for delivering the launch KPIs.

Required qualifications:

• Minimum 12 years of relevant commercial experience
• Demonstrated success driving global launch excellence for new products.
• Experience working globally in a virtual & matrix organization, directly across multiple countries/regions, with proven ability to work within areas of cultural difference or consumer sensitivity.
• Proven ability to develop new, strategic business programs and positively impact business trajectories with experience in customer segmentation and targeting, competitive blunting, new product development and commercialization.
• Minimum 5 years of experience in functional management.
• Bachelor’s degree focused on business, marketing, or significant relevant commercial experience.
• Significant commercial leadership experience including proven ability to manage P&L with accountability.
• Ability to travel domestically and internationally, estimated 30% travel.

Preferred qualifications:

• Action oriented strategic thinker, with a natural ability to collaborate with a wide array of stakeholders
• Strong strategic skill set and proactive cross-functional team player with capability to communicate concisely at a senior management level and across business units
• MBA focused on business, marketing, or significant relevant commercial experience.
• In-region international commercial experience
• Sales experience
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationships
• Executive presence and ability to influence across multiple levels
• Experience related to interventional cardiology or structural heart market, ideally at the director level
• Commercial experience within pharmaceutical, medical device experience with capital/disposable platforms