Director Of Marketing Jobs

Onsite | St. Paul, MN

Target Start Date: September-October 2023

• Applications will be reviewed the week of August 7th

Interested in making a difference while working in tech? Come join us at BetterYou, the Healthy Habits Companion. We’re helping people improve their lives by finding more time in the day for their health. BetterYou is a health app that allows people to set customized wellness goals, challenge friends, and earn rewards. From great products to long-lasting companies, we believe that nothing great is made alone—come build with us!

As Director of Marketing, you'll be responsible for leading, developing, and executing a comprehensive marketing strategy that aligns with BetterYou’s business objectives. You will establish marketing processes, systems, and deliverables that align with the vision and mission of the company, manage and provide coaching and mentorship to Marketing team members, and establish the brand & voice of BetterYou. If this work in a fast-moving startup environment sounds energizing to you, we encourage you to apply.

Responsibilities include, but are not limited to:

• Create best-in-class marketing processes, systems, and deliverables.
• Develop and execute a content marketing strategy that leverages our thought leadership and expertise to drive engagement and brand awareness
• Oversee the management of the BetterYou website, social media accounts, and all external channels
• Manage and coach Marketing team members
• Maintain knowledge of trends and best practices in SaaS marketing space and the health and wellness industry
• Conduct market research to identify new market segments that will benefit from product offering and prepare effective advertising campaigns
• Lead digital marketing strategy and positioning to conceive and implement successful lead-generation campaigns across all channels
• Build and manage a high performing, metrics driven, Marketing organization through effective customer acquisition, campaign management, digital marketing, partner marketing, and marketing operations
• Measure the performance of all activities and campaigns, assess them against goals, and adjust strategy and activities to achieve them
• Serve as a key member of the Leadership team, communicating marketing strategy and reporting outcomes across the organization and to the BetterYou Board.
• Ensure that all marketing initiatives are compliant with industry regulations and the company's brand standards
• End-to-end ownership of Marketing strategy & initiatives including, but not limited to Brand Awareness, Demand Generation, Inbound Marketing, Customer Acquisition, Content Creation, & Product Marketing
• Direct BetterYou’s advertising and promotional activities
• Forecast, draft, implement, and oversee the Marketing operating budget
• Work cross-functionally to create company collateral (slide decks, one pagers etc.)
• Build a strong culture of collaboration, trust, and credibility within the team and across the organization
• Collaborate with Leadership to develop growth plans for the organization

Requirements

Key Competencies, Skills, or Abilities:

• Strong attention to detail: writing, design, branding, etc.
• Strong leadership and management skills, with a track record of building and managing high-performing teams
• Strategic thinking
• Excellent communication and interpersonal skills, with the ability to build relationships with key stakeholders
• Process improvement/change management
• Creatively approach challenges with a growth-mindset and potential solutions
• Ability to collaborate and partner with Sales leadership to reach company growth goals

Experience - Required:

• 7+ years of experience in a B2B marketing leadership role
• Experience driving efficiency and delivering on measurable impact through data
• Experience collaborating cross-functionally to drive process improvements to better support and empower customers
• Expert in Google Analytics & Hubspot
• Proven track record of developing and executing successful marketing strategies that drive user acquisition and revenue growth
• Experience interviewing, hiring, training, and coaching Marketing team members

Experience - Preferred:

• Experience leading marketing at an agile startup
• Bachelor's degree in marketing, communications, or a related field
• Experience working in the health and wellness industry

Benefits

• Office-First Workplace with Flexibility
• Health Care Plan (Medical, Dental & Vision)
• 401(k) Matching
• Short Term & Long Term Disability
• Stock Option Plan
• Retention Bonus
• Culture Bonus
• Family Leave (Maternity, Paternity)
• Unlimited Paid Time Off (15 Day Minimum)

Working at BetterYou

At BetterYou, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and perspectives allows our employees, product, and community to flourish. BetterYou is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, or Veteran status.

Learn more about BetterYou at https://www.betteryou.ai/