Director Of Digital Experience

MICA Consulting Group has been retained by a globally recognized Higher Education University based in Boston, MA to assist them with recruiting a Director of Digital Experience - UX Design

***This position is on on-site position – remote work option is not an option.

Relocation assistance is available.

Director of Digital Experience

1. Summary

The Director of Digital Experience is a new role within the Marketing Department. Reporting directly to the Vice President for Marketing, this role is responsible for creating an optimized and cohesive enterprise digital experience aligned with university brand and business objectives.

Leading a team of digital designers, the Director of Digital Experience will be responsible for discovery through concepting and implementation of the user experience across university digital assets, serving a spectrum of audience segments. Additionally, this role is responsible for creating tools for scaling the user experience while realizing digital governance, cost and time efficiency goals.

This role is responsible for guiding the entirety of the design process through its completion by presenting to stakeholders and working seamlessly with developers to ensure accurate implementation.

2. Qualifications

• In-depth knowledge of Photoshop, InDesign, Illustrator, and Microsoft Office; Experience with Sketch and InVision.
• 10+ years’ experience in user-experience, visual interface design and/or product management
• Mastery of standard user interface design concepts, trends and processes.
• Demonstrated ability for design to support the intersection of business and user goals
• Excellent communication skills, including the ability to present complex concepts clearly and persuasively across diverse audiences at various levels of our organization.
• Ability to create clean, visually consistent designs from concept to completion.
• Have contributed as a leader in design and a strong collaborator across disciplines.

Expertise in creating wireframes, visual mockups graphics, user workflows, and low

• And high-fidelity prototypes.

Responsibilities:

• Critique in-progress design work, evaluating the priority and effectivity of solutions and maintaining a standard of quality
• Evaluate performance metrics and provide recommendations for optimizing results
• Conduct usability testing
• Coach team through reviews and feedback and support their UX/UI growth
• Develop Personas and user profile
• Partner with marketing colleagues and university stakeholders to understand business objectives and audience needs, goals, motivations, and behaviors
• Aid Vice President for Marketing in establishing an actionable digital vision and 3-5 year roadmap aligned with university priorities
• Develop tools for realizing efficiency and adherence to digital governance standards
• Manage agency partners in alignment brand standards and experience vision
• Raise the capacity, skills and quality of user-centered design
• Develop cohesive design and experience throughout our digital ecosystem, guiding and mentoring others as needed
• Create empathy or journey maps
• Lead user research and/or direct research goals, methodologies and output quality
• Ensure brand implications are considered through the design process, documenting necessary decisions as standard
• Embed with ITS digital group as part of the university digital governance model
• Manage in-house team of digital designers and content strategists
• Create story boards, sitemaps, wireframes, prototypes

MICA Consulting Group provides equal employment opportunity to all qualified candidates and values diversity. MICA will refer candidates without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, genetic information, or any other legally protected basis.