Director Of Digital Demand Generation

Who we are and what we do

Audinate leads the world in networked media with our "Dante" technology which is used extensively in professional audio & video applications, including live events, broadcast, entertainment venues and communications systems.

Dante harnesses the power of IT networking to make AV better, replacing the need for specialised point-to-point analogue and digital connections. With audio and video making up so much of our daily lives, we play an important role in every great audio-visual moment. The Dante technology embedded in popular AV products makes it possible for users to connect sound and vision like never before.

You’ll find us in the largest companies and institutions like NFL Media Headquarters, Microsoft, major universities and even a 900-year-old cathedral featured in Harry Potter.

What you’ll be working on

As our Director of Digital Demand Generation you will be the head of our digital marketing team. This role leads multi-channel tactics to segment customers and drive digital engagement, audience retention and loyalty across email, social and digital platforms.

To be successful you will collaborate with the marketing team to develop digital marketing campaigns that deliver on business objectives, including awareness, engagement, qualified lead generation, lead nurturing and loyalty. You will be curious, thoughtful and understand the importance of process, collaboration and accountability.

The preferred location for this role is Portland, OR.

Responsibilities

• Establish a web content process to own key content pages and ensure editorial consistency across the site.
• Work alongside the Marketing Team and senior stakeholders to establish a best of breed approach to the use of marketing technology.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
• Lead the overall web experience, information architecture and key page templates to ensure a consistent, high-quality experience for users.
• Partner with Creative Services Manager to bring to life our brand on our web properties.
• Develop and implement a comprehensive digital marketing strategy to drive traffic and conversions.
• Constantly optimizing and personalizing web experiences to increase lead conversions, pipeline, and decrease time to close.
• Build strong relationships with stakeholders across the business to make sure that all functions are properly represented on our sites.
• Manage our small but growing digital marketing team of 3 people.
• Use data-driven testing and refinement methods and tools to continually improve web experience outcomes.
• Set and manage KPIs across SEO, awareness, acquisition, engagement, and pipeline.
• Lead the implementation of these capabilities, such as search, conversion rate optimization and data and analytics to support future business growth.
• Manage translations for the website in core languages and is the lead contact for the translation agency.

The successful candidate will have...

• A strong ability to prioritize and make good trade-off decisions between multiple projects and competing priorities within the organization.
• Experience with 3rd party tools for e-commerce, reporting, A/B testing, and email/marketing automation and customer data.
• Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important.
• An ability to project manage to both timelines and budget.
• Excellent written, oral and group presentation communication skills including the ability to articulate solutions in many formats so that they are consumable by executive leaders, development teams, business stakeholders.
• 3+ years as a people manager, with a proven track record of managing a high-performance team
• 10+ years of proven experience with digital marketing, user acquisition, demand gen, social media and e-commerce to analyze and produce marketing-sourced leads and pipeline on a high-volume website.
• An ability to earn stakeholder confidence and exert influence.
• Experience working with design and delivering visual assets that adhere to brand standards.
• Strong relationship building and stakeholder management internally and externally.
• A Data-driven approach with strong quantitative and analytical skills
• Excellent communication, influencing and relationship-building skills across all levels in an organization.
• Familiarity with best of breed marketing technology, including a strong understanding of analytics tools, content management systems and testing tools.
• Ability to analyze data and translate web findings clearly for both technical and non-technical audiences.
• Attention for details big and small with an appreciation for how much the small things matter.

Physical requirements

• Performing the duties of this job regularly involves sitting, walking, standing, hearing/listening, repetitive hand movement, and vision requirements – close vision, adjust focus, color code. Lift, carry, or otherwise move and position a minimum of 25 pounds on an occasional basis.

Mental Requirements

• This position requires the ability to maintain an appropriate work pace; comprehend and follow instructions; exercise logic and reasoning; organize and prioritize; read; compose written communication; communicate verbally; problem solve make decisions; count and compute; analyze and interpret data; multi-task/re-direct; experience numerous interruptions.

Work Environment

• The noise level in the work environment is usually quiet to moderate. This job description is not designed to cover an exhaustive list of duties. Other duties may be assigned, and activities may change at any time with or without notice.

What you’ll experience with us

With us, your ambition extends as far as our reach. Working alongside experts and enthusiasts from different backgrounds, you’ll refine your skills as we define our products. We’ll experience and share a purpose we can see and hear as we pioneer the future of AV together.

In addition to a competitive salary, annual bonus and equity incentive plan, you’ll experience our diverse, values-based culture and a range of benefits such as flexible working through to volunteering leave.

Audinate provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.