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Director, Marketing Jobs
Company | Warner Bros. Discovery |
Address | Burbank, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Entertainment Providers |
Expires | 2023-05-20 |
Posted at | 1 year ago |
Every great story has a new beginning, and yours starts here.
- Influence creative strategy with creative briefs that provide clear guardrails and direction for the development of marketing materials and media assets for pre-release title amplification and post-release push.
- Track annual marketing budget spending, ensuring maximized campaign effectiveness and CAC efficiencies.
- Analyze consumer insights to improve understanding of comics fans to strengthen go-to-market retail plans, customer acquisition and retention efforts, and to drive growth of new and diverse audiences across physical and digital products.
- Create executive-level presentations highlighting post-program analyses and benchmarking performance against KPIs, measuring the efficacy of marketing campaigns that will inform future programs and activations. Work with global publishing partners to incorporate key learnings into presentations.
- Develop and execute impactful launch plans for DC Comics publications that continue with post-release campaigns in order to meet and exceed revenue and subscriber targets. Work closely with Brand & Creative, Sales, Communications, Editorial, Talent Management, Digital Product and Social teams to ensure alignment on marketing strategies across all release windows globally.
- Drive global alignment and execution of marketing strategies to ensure coordinated launches and maximum brand and business impact in concert with DC brand, franchise, PR, site, e-commerce, commercial retail, CRM, and social media teams.
- Familiarity with Meta ads, Google ads, Google Analytics, SEO, with an emphasis on efficient spending to generate high ROI and low CAC.
- Ability to work effectively with senior level executives.
- Collaborative/relationship builder (works with staff, peers, partners.)
- Knowledge of comics publishing strongly preferred, but not required.
- Must have the ability to influence others, and drive for results in prioritized manner.
- Intermediate to Advanced knowledge of Microsoft Office software (Word, Excel, PowerPoint, and Outlook) required.
- At least seven years of strategic and tactical experience in brand or product marketing, digital marketing, brand development, and marketing communications, preferably in entertainment, FMCG, or a media agency.
- Highly analytical and a strategic thinker.
- Familiarity with email/online marketing platforms using SMS and CRM required.
- Bachelor’s Degree required, or equivalent experience.
- Experience evaluating and optimizing towards specific subscriber lifecycle KPIs (acquisition, engagement, retention).
- Previous P&L management is a huge plus.
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