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Director, International Creative (Remote)

Company

Little Caesars

Address , Detroit, Mi
Employment type
Salary
Expires 2023-06-24
Posted at 1 year ago
Job Description
Build a Bigger, Better, Bolder Future
Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.
Your Mission:
In this role, you will be responsible for the creative direction and execution of all brand design and advertising for Little Caesars international markets. You will develop and create strategically integrated marketing campaigns, including point of purchase, packaging, social, digital, website and other brand initiatives. This position will uphold the established Little Caesars brand standards, ensuring implementation from concept through production. As a key member of the creative leadership team, assists with strategic direction and planning to drive all brand initiatives, including brand awareness and growth, brand design, and creative messaging. You will perform the job autonomously with decision-making approval and handle information related to confidential marketing promotions.
How You’ll Make an Impact:
Collaborate with creative and marketing leadership to identify strategic brand opportunities and execute campaign and field projects that meet creative brief and/or creative request.
Uphold established style, direction and design solutions for the Little Caesars brand, ensuring implementation from concept through production. Provides recommendations in updating or enhancing the brand experience.
Drive strategic vision for creative initiatives in existing and emerging markets, ensuring execution is to brand standards.
Provide leadership to the internal creative department, external design contractors and advertising agencies that includes selection, coaching, establishing goals and performance management. Mentor, inspire and elevate creative team to ensure growth and quality of work. Onboard and train brand book content and brand standards to new global agencies and franchisees.
Ensure creative is effective, innovative and targeted appropriately and that all creative materials meet production requirements and deadlines. Reviews completed creative to ensure included information represents brand standards accurately. Ensure error-free work.
Enhance the brand experience by researching new ways to deliver creative messaging and content. Be on the forefront of market trends and recommend unique ways to extend ideas.
Partner with marketing leadership to develop and maintain seamless communication, approved workflow and procedures, ensuring timely and cost-effective design and production of marketing related materials.
Champion and communicate all brand and creative strategies to colleagues and franchisees. Provide rationale and direction on brand initiatives, campaigns and creative requests, ensuring collaborative relationships.
Implement, improve and measure efficiencies of planning, process, scope control, issue management, annual budgets and project execution of Creative Department.
Who You Are:
Bachelor degree in Marketing, Advertising, Graphic Design or related discipline.
Minimum of ten (10) years of experience in advertising, graphic design, production, printing industries and digital media and brand marketing best practices.
Minimum of five (5) years’ experience managing cross-functional teams on a formal basis.
Previous experience in an agency or corporate marketing position.
Multilingual preferred for international position. At a minimum, the ability to understand and be understood to Spanish speaking individuals.
Evidence of ability to motivate and push creativity and innovation through strong presentation skills. Experience hiring, training, developing, supervising and appraising personnel.
Demonstrated attention to detail with emphasis on accuracy and quality, and a critical eye for design aesthetics.
Evidence of ability to analyze, problem-solve and make decisions, including viable alternative options.
Demonstrated ability to build and maintain relationships with all levels of colleagues and public.
Proficient with MS Office and Adobe Creative Suite, specifically Photoshop, InDesign, Illustrator and PowerPoint.
Ability to travel up to 30% internationally and adhere to the Little Caesars travel policy.