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Director, Editorial Content Jobs
Company | Hint Inc. |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-07-21 |
Posted at | 10 months ago |
TITLE: Director of Editorial Content
- Collaborate with Marketing and Direct to Consumer Teams to develop partner-driven content and distribution opportunities that align with brand and business marketing initiatives.
- Work with the marketing team to collaborate on SEO techniques and share measurable KPIs for organic traffic generation; supporting the company’s SEO goals through content, partnerships, and social media efforts.
- Drive a content roadmap that considers the objectives and needs of performance and brand marketing teams.
- Partner with Product/Brand Marketing and Digital Marketing teams to identify, create, and repurpose content to support sales, acquisition and lifecycle marketing needs through campaigns, landing pages, blogs, etc.
- Develop and create written content that elevates the brand while delivering on performance goals and aligning our content and social media strategy (channels, platforms) to maximize reach and impact.
- Manage a cross-functional team of junior and freelance writers and video content producers, to meet all strategic deliverables. Develop goals and establish standards for measurement.
- Strategize, brief, plan, and lead execution of campaigns to support key brand, product, and business objectives, bringing ideas from presentation to production.
- Ensure content is on-brand and consistent in terms of style and tone, and is optimized to deliver the same user experience across all channels.
- Stay on task by being organized and meeting all editorial deadlines for the brand; create and own the content promotional calendar and publication schedules.
- Build a scalable content marketing engine that drives followers, engagement, builds brand awareness, and builds a sense of community with hint customers.
- Proven leader with demonstrated experience in building strategic creative plans.
- Proven understanding of, and experience with creating content and effective distribution to elevate a brand in terms of cultural conversation and business impact.
- 8+ years in content/editorial positions at a top brand or agency, with experience in social, digital, and traditional media. Experience working at a Magazine is a preferred plus.
- Excellent organizational, planning, and follow up skills; used to meeting and hitting deadlines under pressure.
- Bachelors degree required
- Strong analytical and technical skills to establish the framework to measure the results of content, social media and SEO initiatives.
- In-depth knowledge of content, editorial, social and digital marketing trends, best practices, and tools of the trade with a curiosity and thirst for continuous discovery and learning.
- Passionate about a healthy lifestyle, nutrition and promoting a product that enables customers to make healthy choices without sacrificing taste.
- Extraordinary written and oral communication skills; with direct experience working with and leading editorial and creative teams.
- Hands-on, roll-up-your-sleeves style, used to working in a fast-paced environment.
- Deep connection to local brand/agency community and people resources.
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