Director, Digital Product Management

Company Description

AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world.

Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together.

Job Summary

Reporting to the VP Digital Commerce, the Director, Digital Product Management is responsible for driving commercial and operational initiatives across regional and national eCommerce channels (websites, digital media, apps),. The role is focused on identifying and working with cross-functional partners to improve process and system opportunities to increase sales and operational efficiency. The role requires a good understanding of eCommerce product management, digital marketing, and eCommerce/ digital media analytics.

Duties and Responsibilities

• Oversee AB test strategy and execution to improve KPIs and customer experience.
• Leverage data to drive new ideas and optimize top-line growth and profitability.
• Work closely with Operations and Technology teams to ensure scalable technology solutions and processes are in place.
• Working collaboratively with cross-functional teams, Identify, prioritize, and implement eCommerce initiatives to support business goals with a strong focus on customer experience, incremental revenue, and conversion.
• Help enable regional teams to monitor eCommerce performance and identify trends to improve performance at a regional and national level.
• Collaborate internally with regional teams on product launches, promotions, and landing page/ content opportunities.
• Monitor competitive landscape.

Qualifications

• Forward thinking idea generator with an inquisitive spirit.
• Bias for action, speed, and agility and a “Lean Startup” iterative approach.
• 7+ years' experience in eCommerce website/digital operations and/or product management.
• Project management skills, with experience running cross-functional projects.
• Data and analytics skills to drive initiative prioritization.

Knowledge, Skills, Abilities - Competencies

• Business Acumen - Possess a combination of knowledge and skill collected through experience; knowledgeable about key business issues and how to apply that knowledge in creating a remarkable experience; confident in taking action informed by past experiences that delivered a favorable outcome.
• Command Skills
• Strategic Agility - Anticipates future industry trends and consequences accurately; demonstrates broad knowledge and perspective in a variety of areas; is future-oriented and can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans that correspond to Ayr’s strategic pillars.
• Leading Vision and Purpose - Understands and communicates Company vision and purpose to team members regularly; creates a compelling and inspired synergy between the team’s work and the overall Company purpose and vision; consistently talks beyond today and inspires the team about future possibilities; creates key milestones to rally support behind the visionary goals; communicates the vision in way that is easy to understand and shareable by everyone; inspires and motivate entire organizations to deliver key business results.
• Organizational Agility
• Adaptable and flexible. Comfortable navigating through ambiguity, staying focused, and seeing beyond the current circumstances.
• Relationship Building - viewed as a truthful individual who shares authentic and constructive feedback in a respectful manner in the spirit of being a force for good; builds mutual respect and trust by listening, learning and acting with compassion to encourage others in discovering their genius; takes responsibility for mistakes and offers impactful solutions; recognizes personal strengths and weaknesses; seeks and openly welcomes feedback for continuous improvement and personal growth.