Manager, Consumer Insights Jobs

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

YOUR IMPACT

The Consumer Insights Manager will play a critical role in Wingstop’s strategic growth agenda. This role will be responsible for bringing consumer insights to the organization through both primary and secondary data sources. This person will be an essential cross-functional partner who is able to utilize research resources to answer essential business questions.

In order to be successful in this role, the candidate must possess strong research, analytical, and communication skills. Extensive experience designing and executing both quantitative and qualitative research studies is required. The person in this role should have the ability to weave multiple data forms into actionable insights, and to communicate those insights in a straightforward yet compelling manner. Exceptional team, cross-functional, and partner leadership skills are also essential.

WHAT YOU’LL DO

• Manage key initiatives/projects from beginning-to-end, including project planning and influencing/leveraging cross-functional team members
• Partner with and manage external marketing research vendors and data suppliers as needed to address key business issues
• Other duties as assigned
• Know and understand the Wingstop business from all angles, including its competitive advantages and challenges
• Utilize DIY research platforms when needed for quick and efficient research projects
• Act as an insights leader, including identifying areas where insights are needed, engaging appropriate insights resources, and socializing insights findings throughout the organization
• Provide actionable insights generated through custom marketing research projects, ongoing tracker/customer experience databases, secondary syndicated data sources, and point-of-sale data
• Collaborate cross-functionally to understand data/insights needs across the organization by developing strong partnerships with members across the entire Wingstop team

WHO YOU ARE

• Strong working knowledge of a wide array of marketing research methods, platforms, and applications
• Experience working with YouGov and Zappi dashboards and point-of-sale (POS) data in the foodservice space is a strong plus
• Must exhibit critical thinking, curiosity and willingness to experiment and try new solutions
• A valid U.S. driver’s license required
• Must be able to effectively prioritize and execute tasks in an agile environment
• Willing to thrive in a fast-paced, entrepreneurial, empowered, action-oriented culture
• Market research experience on both the client side and the agency/vendor side is a strong plus
• Ability to analyze and synthesize multiple data sources to produce succinct reports and narratives
• Experience in the following types of research: international research, brand health tracking, focus groups and depth interviews (in-person and online), advertising testing, concept testing, food sensory testing, among others
• Must have excellent communication skills and be willing to engage with senior team members, cross-functional teams, and franchisee partners

HUMBLE: You feel there is always opportunity to further your personal and professional growth.

HUNGRY: You have a fire in you to keep pursuing excellence. You have strong business knowledge and an analytical mindset, easily managing tasks and projects across business lines, experience managing/building teams, and building relationships with external vendors.

SMART: You have a high degree of emotional intelligence and a thirst for knowledge. You have the aptitude to work both independently and collaboratively, the talent to apply sound, strategic thinking, and analysis to address a variety of business circumstances, and the capability to produce high-quality, detail-oriented work within a fast-paced environment.

A DAY IN THE LIFE

So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this:

• Frequent use of a computer and/or other technology essential to the successful completion of your everyday responsibilities.
• Frequent use of mental energy while gathering, documenting, analyzing, and communicating information with cross-functional colleagues and extended Wingstop team.
• Routine need to shift priorities among simultaneous projects, while upholding quality and sense of urgency.

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.