Director Brand Management - Home(Remote Or Hybrid)

Description

About Us:

By any measure, Target is one of the most successful and dynamic retailers in the US today. Long an iconic brand, guests are increasingly choosing Target to meet even more of their omni-channel, cross-category needs. That success has been fueled by a best-in-class guest experience brought to life by the best team in retail guided by Target’s purpose of “Helping all families discover the joy of everyday life.”

Target Merchandising is evolving at an incredible pace. We are constantly reimagining how this $100 billion retailer offers the innovative, guest-inspiring items that Target is known and loved for. Our goal is to deliver exceptional value, quality and style to elevate Target as the premier retailer in a competitive global marketplace. Through intelligent and progressive business strategies that make the most of Target’s resources and partnerships worldwide, Merchandising works across product categories to create a localized shopping experience online and in our 1900 stores. Are you a creative problem solver who loves to see your work translate into real results? Can you collaborate effectively, execute a plan efficiently and positively influence how Target chooses and presents the right product in the right place at the right price? If so, you will have success on one of our dynamic teams.

A core pillar of Target’s winning strategy has been a deep and sustained investment in Differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Target’s success – both in terms of profitable growth and guest loyalty. As of today, owned brands account for 1/3rd of Target’s sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes 10 $1Billion+ brands with 4 of them achieving $2Billion+ including powerhouse brands like Cat & Jack, Good & Gather, and Threshold. Leading the roadmap to growth across the portfolio is the Owned Brand Management Team. This talented team skillfully blends the Art + Science of brand building to co-create iconic brands that guests love and can only find at Target.

About The Role

As a Director of Brand Management (Home), you & your team will have responsibility for leading, growing, and evolving a multi-billion dollar portfolio of Home brands to meet rapidly changing guest needs across a highly competitive landscape.

Being successful in this role will require leadership across the following key areas:

• Strategic Analysis & Planning: You will lead, strategically connect and advance Target’s Home owned brand strategies in partnership with Merchandising leaders to address white space needs within the categories in your portfolio over a long-term and short-term time horizon
• Business Leadership: You’ll be accountable for business performance related to all owned brands within the portfolio and contribute to, monitor and make decisions in service of the portfolio top & bottom lines, anticipating/balancing short-term P&L implications with long-run brand equity considerations. Likewise, you’ll synthesize and analyze market, share, sales, guest and brand health data to inform new briefs or ongoing work to manage and grow new, existing or refreshed owned brands.
• Collaboration & Influence: You’ll collaborate with both internal and external partners to implement the approach to cross-category brand management and anticipate future needs. You will steer the Brand Roundtables, ensuring alignment among Merchandising, Owned Brands, Insights, and Marketing on key decisions related to owned brands. This includes facilitation of the cross-functional meetings, governing the timing and action, escalating risks and delays, driving accountability, and monitoring key performance indicators
• Operational Excellence: You will bring a solutions-oriented approach as the operational model for Owned Brands continues to be transformed with a focus on prioritization, speed, and clarity. You will lead the navigation of stage gate processes and help improve governance across the phases of brand management while meeting timelines and budgets.
• Brand Building: You will lead the guest-centric creation of the mission, positioning, values, and personality of each brand and gain cross-functional leader alignment. In addition, you will manage strategic brand extensions and layering into new categories, ensuring all guest touch points with the brand (product, packaging briefs, ISM, digital) align to the brand positioning.
• Motivating & Inspiring Teams: You will be responsible for coaching and developing high-performance teams. This will require skills in building and elevating skillsets at the individual and team level. This also includes ensuring your teams are diverse, equitable, and inclusive. You will invest in building Target’s culture of “Care, Grow, and Win Together”.

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs.

About You

• Experience in “Best in Class” Brand, Retail and/or Marketing organizations, developing and managing brand strategies
• 12+ years of experience – will consider a variety of backgrounds with applicable experience (Creative Strategy, Brand Strategy, Consulting)
• Experienced building high performing teams
• Strong analytical skills and experience writing briefs to inform & inspire creative work
• Four-year degree or equivalent work experience; advanced degree preferred
• Future-focused orientation incorporating trend watching/forecasting, predictive analytics and anticipating guest needs
• Demonstrates leadership within Diversity, Equity, & Inclusion actions and behaviors
• Demonstrates equal parts passion and pragmatism
• Skilled at mining and identifying compelling, nuanced, ownable, and actionable insights
• Possesses strong business acumen and demonstrated experience in prioritization based on ROI
• Able to influence and communicate effectively across all levels and functions within an organization
• Thrives in new, ambiguous and evolving environments, demonstrating adaptability and determination
• Experienced in developing a vision and inspiring teams
• Cultivates calm, clarity, and focus through periods of uncertainty and change

This role will report directly to the VP, Brand Management.

This position may be considered for a Remote or Hybrid work arrangement based on Target’s needs.  A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that’s not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :$123,100.00 USD - $221,600.00 USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Americans With Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.