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Company | Jobot |
Address | Indianapolis, IN, United States |
Employment type | FULL_TIME |
Salary | |
Category | Staffing and Recruiting |
Expires | 2023-10-02 |
Posted at | 8 months ago |
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Why join us?
Why join us?
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Use Google Analytics, Google Adwords, and Ahrefs to monitor and analyze site performance.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Implement and manage SEM, SEO, and Display Advertising campaigns.
- Develop and monitor campaign budgets.
- Coordinate with advertising and media experts to improve marketing results.
- Develop and manage digital marketing campaigns across multiple channels.
- Evaluate and manage the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Prepare accurate reports on marketing campaign’s overall performance.
- Identify trends and insights in digital marketing, and optimize spend and performance based on these insights.
- Plan, execute, and measure experiments and conversion tests.
- Oversee a team of digital marketers and guide them to execute marketing strategies.
- Experience with Google Analytics, Google Adwords, and Ahrefs.
- Experience with SEO, SEM, Display Advertising, and other digital marketing techniques.
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Good knowledge of all different digital marketing channels.
- Strong analytical skills and data-driven thinking.
- BSc degree in Marketing, Digital technologies, or relevant field.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent leadership, communication, and decision-making skills.
- Proven experience as a Digital Media Manager or similar role for at least 5+ years.
- Solid knowledge of website analytics tools.
- Experience in developing and implementing digital marketing strategies.
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