Director, Digital Experience & Media (Remote Option)

Description

Director, Digital Experience & Media (Remote Option)

Position Title: Director, Digital Experience & Media (Remote Option) (ID: 230004GH)

Description

• Develops and implement an overall communication strategy with plans, tools, and publications for an assigned area for both internal and external audiences.
• Simplifies complex messages across multiple stakeholders.
• Leads tactical execution of marketing/communications plans.
• Prepares and executes event planning and event logistics.
• Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics.
• Leads functional trainings, creates and delivers presentations.
• Leads and coaches on project, account, and vendor management.
• Develops short and long-term communications strategies and objectives.
• Builds, leads, executes strategic communications planning (marketing promotional plan/communications plan).
• Identifies and solves unique and complex problems across areas or functions.
• Represents, adheres to, and champions Cummins brand.
• Innovates and leads continuous improvement in their area of work.
• Significantly impacts short and long-term goals and results across Cummins.
• Builds, leads and strengthens relationships with stakeholders/leaders/vendors.
• Manage and maintain budget/financials.
• Solves problems and manages cross-functional relationships.
• Writes, edits and creates content and strategic messaging and adheres to relevant style guide.
• Develops short and long-term strategies for the function or business based on corporate vision.
• Leads changes to communications processes including strategy and messaging.
• Leads communications and/or marketing strategy and planning.
• Recruits, develops, manages, coaches and mentors, direct reports; provides guidance and direction on problems and issues; delegates work assignments accordingly.
• Leads process improvement in multiple areas of work.

Skills

Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.

Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.

Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

Decision quality - Making good and timely decisions that keep the organization moving forward.

Builds networks - Effectively building formal and informal relationship networks inside and outside the organization.

Drives vision and purpose - Painting a compelling picture of the vision and strategy that motivates others to action.

Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

Optimizes work processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.

Education, Licenses, Certifications

• College, university, or equivalent degree in communications, marketing, or a related subject required.
• MBA, Master's in Communications, Master's in Marketing, or equivalent degree highly preferred.

Experience

• Delivering world-class, large-scale, multi-language, performance critical web and digital projects on-time and on-budget. Responsive design experience and website redesign/UX experience required.
• Demonstrating strong fluency in technical aspects of digital marketing tools and technology platform interfaces
• Strategic digital marketing that demonstrates MROI
• System integration/account management for marketing roles highly preferred.
• Graphic design skills, visual communications channel capabilities highly preferred.
• Recruiting and developing strong talent and building great teams
• A successful candidate will have a proven track record of:
• Digital experience highly preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• B2B experience highly preferred.
• Experience developing and overseeing global Interactive Marketing plans with an understanding of online customer acquisition channels (e.g., Paid Media, Display Advertising, SEO/SEM, Social Media).
• 6 Sigma, Value Stream Transformation, continuous improvement experience highly preferred.
• The Director, Digital Experience & Media will manage and continually optimize Cummins.com and all paid media campaigns to drive engagement, qualified traffic, and leads. This is a key role in shaping our online customer experience and improving our future customer journey. He/she will provide web leadership, online search and paid media ownership, governance and oversight for all customer-facing online digital campaigns.
• As a member of the Global Digital Marketing team, the Director, Digital Experience & Media leads the digital web experience and paid media functions at Cummins and is responsible for bringing strategic leadership to deliver on digital marketing initiatives across varied customer/end-user audiences to help drive demand, sales and brand loyalty.
• Client/account management highly preferred.
• Global perspective and experience highly preferred.

Addit Additional Experience

• Experience working in web analytics, specifically GA, GA4, and GTM
• Option for Remote work within US available.
• Travel up to 25% required.
• 15 years of Digital Marketing experience required (corporate websites, emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Understanding of GDPR, web compliance, cookie compliance, privacy, and accessibility.
• Experience working in various CMS’ on a global scale

Job COMMUNICATIONS

Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Apr 29, 2023, 4:25:08 AM

Unposting Date Ongoing

Organization Corporate

Role Category Hybrid - Potential for Partial Remote

Req ID: 230004GH