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*Digital Marketing Specialist - Ft
Company | Seminole Hard Rock Hotel & Casino Hollywood |
Address | Hollywood, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Gambling Facilities and Casinos |
Expires | 2023-08-31 |
Posted at | 9 months ago |
About Seminole Hard Rock Hotel & Casino Hollywood
- Meet internally to communicate vibe programs, implement new products, discuss opportunities, events, etc.
- Responsible for community engagement and involvement.
- Support advertising team to ensure alignment between digital and traditional media communications.
- Work closely with Internet Marketing to integrate social media into online brand campaigns.
- Execute and monitor of the Sound of Your Stay brand program at the property level.
- Research local music trends ensuring the property’s relevance in the music community and with consumers.
- Write content for company blog and social platforms.
- Coordinate the execution of social media photography and video production.
- Responsible for building, maintenance and engagement on all social media platform, including but not limited to Facebook, Twitter, YouTube, Instagram, Snapchat as well as, new/emerging platforms.
- Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
- Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
- Participate in the induction of new staff members to Hard Rock culture. Create and participate in the on-going training and development of team, focusing on music, memo, company culture and the spirit of Rock ‘n Roll.
- Support other key marketing efforts as needed.
- Performs other duties as assigned.
- Monitor and adjust music play-lists to reflect current Billboard and Top 40 trends (weekly).
- Extend marketing initiatives and editorial content into relevant external publications (news sites, blogs, etc.).
- Understand current trends, technologies and advancements in social, mobile and online review sites.
- Monitor and adjust local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
- On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
- Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment. Work closely with internal departments to resolve customer service issues.
- Develop, execute and leverage mobile and social media efforts to grow market share and expand awareness.
- Participate in planning, development and implementation of social media strategies, content calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to audience.
- Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
- Experience preferred in brand management, development and implementation.
- Excellent customer service skills.
- Able to effectively communicate in English, in both written and oral forms.
- Passion for learning and demonstration.
- Work well under pressure of deadlines.
- Excellent oral and written communication skills.
- Attention to detail. Ability to effectively communicate in both written and verbal formats.
- Experience in leveraging social media platforms for an advertising campaign.
- Requires full knowledge of all areas of music industry (national and local) and lifestyle hotel products.
- Have interpersonal skills to deal effectively with employees, vendors and outside organizations.
- Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
- Understand social media universe including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
- At least 1 years of social media/web 2.0 experience as an online marketer.
- Ability to assist in the planning, development, and implementation of projects/programs.
- Ability to prioritize and work on several projects simultaneously without being overwhelmed.
- Professional appearance and demeanor.
- Work varied shifts, including weekends and holidays.
- Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.
- At least 3 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
- While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public.
- Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.
- Credit Check
- Drug Screen
- Criminal Background Check
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