Digital Marketing Automation Specialist

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University of Washington Alumni & Stakeholder Engagement, Marketing & Communications Team has an outstanding opportunity for a Digital Marketing Automation Specialist. This is a full-time permanent position.
The Digital Marketing Automation Specialist (DMAS) works collaboratively with colleagues throughout University Advancement and the University of Washington to ensure Alumni and Stakeholder Engagement (ASE) and campus partners meet their broad-based-communication goals. The Digital Marketing Automation Specialist partners with content experts, communication leadership, and technical experts to generate best-in-class digital engagement. They plan, create and coordinate the delivery and tracking of communications assets for a range of digital engagement platforms. These assets are deployed and implemented from University Advancement’s ASE Office utilizing robust and customizable software programs for delivery, content management, analytics and constituent relation management (CRM) tools.
This position advances ASE and the UW Alumni Association’s commitment to diversity, equity, inclusion and belonging (DEIB) and to advancing understandings and actions that are actively anti-racist. This position actively participates in programs, services, committees, and DEIB professional development and is responsible for achieving shared DEIB goals and objectives. It is responsible for developing and supporting inclusive, equity-focused partnerships, communications, and tools in support of the institution’s public mission.
What You Will Do

Serve as a subject-matter expert on marketing automation to steer and execute the delivery of online and electronic communications assets of UW, ASE, UWAA, and UW Retirement Association.

Steward and grow audiences for broad-based engagement, effectively communicate the status of ongoing projects, and create reports to inform long-term marketing strategies to UW alumni and stakeholders.

Create, maintain and steward e-communications delivery audiences and segments based on ASE strategic priorities and initiatives.

Leverage Advancement constituent data to develop highly personalized and variable content in e-communications and websites.

Support the ASE Marketing and Communications project managers in meeting deadlines, campaign planning, and communications strategy development.

Turn collected data and performance metrics into actionable insight. This position must be able to work with a variety of people with varying levels of comfort with data and tell the story of our digital engagement efforts in appropriate ways.

The DMAS must be adept at coaching decision makers to develop research questions, develop a framework for analysis, and then work with technical groups to deliver reports/dashboards/narratives that answer those questions.
Who You Are

Familiarity with and awareness of data storage solutions, data handling and manipulation.

Demonstrated proficiency in digital communications and marketing in an advocacy or mission-oriented setting such as an educational or not-for-profit organization.

Demonstrated skills, abilities and experience in digital communication, engagement, and/or related field, and with strong writing and editing skills.

Meets goals, objectives, obligations and solves problems while representing the mission, vision and values of the organization.

Knowledge of CRM systems (MS Dynamics, Salesforce).

Proficiency with cross-platform analytics tools (Google Analytics, Mixpanel, Sprinklr, Segment).

Experience with marketing automation software (Marketo Engage).
Minimum Requirements: A high school diploma and at least three years of experience in digital media.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
What You Can Expect

You will work with an open-minded and inclusive team that values diversity.

Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distraction.

Hybrid work schedule with a minimum of three-days in-office.
Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.