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Digital Marketing Specialist Jobs
Company | StudyPoint |
Address | , Boston |
Employment type | FULL_TIME |
Salary | From $45,000 a year |
Expires | 2023-12-09 |
Posted at | 8 months ago |
Who We Are
StudyPoint is a national leader in the private tutoring industry. We are looking for driven individuals that are passionate about helping kids reach their academic goals and believe strongly in the benefit of 1:1 tutoring.
Our business is helping kids, and we're exceptionally good at it. Our students see dramatic gains in their academic and standardized test results, and our employees enjoy the rewards of growing a mission-driven, values-based, and entrepreneurial company. Over time, we’ve been the recipient of various awards recognizing business growth and employee engagement, notably a two-time winner of the 50 Most Engaged Workplaces award along with Zappos, Disney, and others. Our success is driven by the people that work here and a community built around our core values:
Onward and Upward * Embrace Growth & Learning * Deliver and Expect Excellence * Live and Work by the Golden Rule * Care for One Another * Build Meaningful Relationships * Communicate, Communicate, Communicate * Have Fun
Position Description
StudyPoint provides a unique service to families across the country: one-on-one, individualized tutoring with access to a proven curriculum and a national network of support. You’ll join a high-growth education company and as a member of its tightly-knit marketing team play a key role in shaping the future of StudyPoint’s online marketing ventures. If you are able to own and lead multiple key initiatives independently, have an analytical/data-driven mindset, are a creative problem-solver, and take pride in deploying high-quality marketing efforts, then we encourage you to learn more about joining our team.
Responsibilities
- In time, work on new efforts such as improving on our paid social strategy, and developing a digital events channel.
- Work with sales team counterparts to assess and improve lead conversion efforts.
- Collaborate with teammates to design, build, and launch new marketing campaigns and initiatives to identify productive new marketing channels.
- Continuously work to optimize our websites to increase both paid and organic leads and provide advice and input regarding the search implications of website updates/revamps.
- Work with outside design partners and our in-house tech team to continuously improve our onsite conversion rates.
- Manage the continuous improvement of our digital campaigns across a variety of products and promotions.
Ideal Qualifications
- An exceptional work ethic and attention to detail.
- A thorough knowledge of current best practices and trends in digital marketing, along with an ability to learn and adapt as the industry evolves.
- A data-driven, analytical approach to problem-solving.
- A strong intellect (and a Bachelor’s Degree).
- Exceptional analytical and reporting skills, and a thorough knowledge of Excel.
- A compulsive adherence to A/B (or multivariable) testing.
- A working knowledge of HTML.
- 1-5 years of marketing experience, preferably in highly data-driven environments.
Benefits
- Health, vision, and dental coverage options.
- Generous time off policy, including flexible PTO and sick days, plus your birthday off.
- 401k option.
- Competitive salary; starts at $45,000 and can increase depending on experience.
- Annual paid volunteer day to do community service/charity work.
- Significant discounts on tutoring for family members.
- Work from home.
Job Type: Full-time
Pay: From $45,000.00 per year
Benefits:
- Life insurance
- Referral program
- Health savings account
- Health insurance
- Flexible schedule
- Paid time off
- Dental insurance
- Vision insurance
- 401(k)
Schedule:
- Monday to Friday
Education:
- Bachelor's (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: Remote
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