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Digital Marketing Manager - Youtube Strategy
Company | Chewy |
Address | Bellevue, WA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-07-31 |
Posted at | 10 months ago |
Chewy is seeking a highly motivated, goal-oriented, creative, and analytical Digital Marketing Manager - YouTube Strategy to join our Social & Programmatic team and support our digital marketing efforts.
- Lead strategy of structured YouTube tests around creatives, funnel phase mix, and overall channel effectiveness
- Juggle multiple projects and prioritize time while working in a dynamic, fast-paced, and growing organization without structured processes in place
- Blend creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving and campaign management
- Collaborate with other marketing functions across the Marketing organization such as brand marketing, healthcare marketing, integrated marketing, creative, and analytics as well as external marketing vendors to maximize the impact of YouTube on Performance Marketing objectives
- Own the YouTube creative strategy across funnel phases
- Analyze campaign performance, creative performance, identify trends, and proactively recommend opportunities for performance improvement at a weekly and monthly cadence
- In partnership with Trading (platform execution) Manager, work with ad platform vendors to drive campaign performance and ensure campaigns are leveraging the latest ad technology
- Lead the overall large-scale YouTube and YouTube Shorts strategy, GTM approach, and channel roadmap
- Intermediate Excel skills required (vlookups, pivot tables)
- Ability to deeply analyze data and tell a story in weekly campaign performance reporting and monthly creative performance reporting
- Demonstrated cross-team collaboration experience
- Demonstrated channel and team leadership experience, with ownership of channel objectives and roadmap
- 4+ years of experience in large-scale digital video strategy, ideally YouTube
- Strong attention to detail is required
- Strong verbal and written communication skills is required
- Experience in the Google Ads platform (this role won’t be executing in Google Ads, but should understand the platform and know how to operate within it)
- A go-getting attitude who is passionate about driving business results and working in a fast-paced environment
- Ability to thrive in gray area and independently chart a course for execution
- Bachelor's degree in business, statistics, economics, mathematics, finance or related field
- Deep understanding of YouTube ad products, and which to use across different funnel phases
- Experience with large-scale geo-tests to prove channel incrementality
- Deep understanding of YouTube creative best practices across funnel phases
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