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Digital Ecommerce Strategic Account Manager
Company | Moen Incorporated |
Address | North Olmsted, OH, United States |
Employment type | FULL_TIME |
Salary | |
Category | Consumer Goods |
Expires | 2023-08-06 |
Posted at | 10 months ago |
Company Description
- Lead comprehensive analysis of business growth opportunities with large eCommerce retailer accounts, potential avenues for share growth, and evaluate competitor and market dynamics/trends as input to strategic plans.
- Develop influential relationships with key stakeholders at key eCommerce retailers and related channel partners. Provide guidance on account service needs for key eCommerce retailers that occur on a daily basis to ensure timely execution and follow-up of all activities.
- Develop integrated demand generation strategies to drive sales and increase share for Moen with key accounts. Grow existing business and exploit incremental market share opportunities to achieve/exceed annual financial targets.
- Formulate and execute annual sales, marketing, and promotional strategies/plans for key customer accounts; focus on digital marketing, pricing/programming, online discoverability, content optimization, and online ratings & reviews.
- Create and communicate monthly performance and key metric scorecards for respective eCommerce retailer accounts. Generate accurate forecasts monthly and provide meaningful insights on customer and market performance to increase sales and share.
- Coordinate and manage eCommerce-related operations and supply chain-related initiatives for key eCommerce retailer accounts. Track/manage eCommerce retailer operational metrics and benchmarks including fill rates, operational efficiencies, and logistics execution.
- Manage the development and implementation of effective strategic business plans encompassing brand messaging, benefits, and value propositions to large eCommerce retailers’ key influencers and stakeholders.
- Ensure the accuracy and completeness of Moen’s online merchandising assets on key eCommerce retailer sites including product descriptions, images, videos, bullet points, and technical documents.
- Develop influential relationships and collaborate closely with internal stakeholders in adjacent business units (Wholesale & Retail) and key shared services functions (marketing, finance, information technology, etc.).
- Assist, as appropriate, with the enforcement of Moen’s eCommerce Distribution and iMAP Policy. Help build and cultivate Moen’s knowledge, literacy, and comfort with the e-Commerce channel.
- A track record of driving results in complex, multi-stakeholder, volatile and uncertain environments.
- The ability to travel approximately 20-25%.
- Must be flexible to maximize business opportunities as they arise.
- Minimum of 5 years of related experience; minimum 2 years of experience within the eCommerce channel.
- Strong business and financial acumen creating with broad business perspectives, proven ability to manage and measure work.
- Demonstrated track record of progressive thinking with a bias towards removing barriers, creating new and different, and outperforming the marketplace.
- Bachelor’s degree is required.
- Demonstrated deep understanding of online/digital channels to include online pricing and promotions, digital marketing, and eCommerce fulfillment.
- Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset.
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