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Company | KiwiCo, Inc. |
Address | Mountain View, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-06-12 |
Posted at | 1 year ago |
About Us
- Apply strategic consumer insights to the development of creative concepts and build inventive content solutions utilizing relevant and emerging platforms/formats
- Build scalable pipelines of creative production for both organic and paid social content, working with both our in-house creative and editorial teams and a network of creative contributors.
- Present concepts, storyboards & scripts in visually compelling decks to senior management for creative review & approval
- Serve as the key creative lead on content shoots
- Report production status to senior management and lead conversation about strategic trade offs in resourcing, budget and/or performance
- Lead creative brainstorms with cross-functional teams, across product design, editorial and marketing to ensure stakeholders and subject matter experts are part of the content creation process
- Ensure KiwiCo mission & values and brand are authentically represented in our content
- Build and manage the digital content calendar, from ideation through to production. Partnering closely with marketing and e-comm channel managers to ensure content is meeting marketing objectives and native channel performance.
- Creative Storytelling: Ideate and script your video concepts in a clear voice to tell a specific story about a product or theme to a specific audience, scaling what works well with strategic optimizations and variations, and nixing what doesn't.
- Your goal: Make informed decisions to build highly engaging content that holds an audience's attention and drives action
- Ego-less - You give credit where credit is due, bring a positive attitude to work and support your team in gaining visibility and opportunities
- Imaginative - You’re a conceptual creative with innovative ideas, experienced in storytelling & storyselling that challenge traditional approaches to content creation
- Effective - Equally obsessed with creating beautiful work and impactful content that meet our business objectives
- Informed - Current on digital media landscape and trends in native platform creative visuals and formats
- Resourceful - You strive to come up with ideas that suit budgets and timelines, can manage multiple projects at once, and know when to pivot if something isn’t working
- Adaptable - Open to taking input from others, with the willingness to take on essential tasks when needed to get the job done
- Experience with content and editorial production (creating briefs, managing editorial calendar/deadlines, handling feedback, project management, etc.)
- Experience or ability to communicate STEAM concepts to young audiences in a fun, creative, engaging way
- Knowledge of content measurement and reporting metrics
- 10+ years of experience as a creative builder and maker of stories
- Passionate about brands, ideas, stories, design and media and a cultural point of view that translates to highly shareable and watchable video content
- Highly organized, and skilled with time-management and workload prioritization
- A solid understanding of content distribution/marketing channel best practices (social media, email, paid ads,, etc.)
- Excellent written and verbal presentation skills
- Experience building creative teams and implementing new processes is a plus
- Top notch, demonstrated writing and editing skills across a variety of content types and formats
- 8+ years professional experience as a creative lead in media, content creation or creative /marketing agencies
- Experience as an writer or editor, video content producer or as a content marketer
- Expert ability with Adobe Creative Suite and Google Slides
- Able to combine streamlined copywriting and visual narratives into one medium
- Knowledge of new media and technology, A.I. is a plus
- Extensive experience on set and with pre- and post-production processes for video
- A portfolio of digital content that you have created, across content and advertising, and the ability to talk about the strategy + concept for the pieces.
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