Customer Marketing, Provider Jobs

Datavant is a rapidly growing healthcare technology company with a mission to connect the world’s health data. By eliminating data silos in the healthcare industry, we aim to unlock opportunities to accelerate clinical data exchange, medical research, and help organizations design better ways to facilitate access, affordability, and quality of care leading to better patient outcomes.
By joining Datavant today, you’re stepping onto a highly collaborative, fully remote team that is passionate about creating transformative change in healthcare. We look for people who are smart, nice and get things done. We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. Datavant is a distributed, remote-first team (no office locations) and we empower Datavanters to shape their working environment in a way that suits their needs -- learn more here!
We’re looking for a results-oriented customer marketer who combines experience in growth marketing and demand generation with an understanding of selling technology solutions to providers. Ciox, a Datavant company, is unique in that it combines technology augmented by people expertise to solve the data fragmentation problem in healthcare. You will help the business understand the customer segment and competitive environment to create and drive campaigns that highlight our unique positioning, our new solutions and use cases that extend the value of health information management (HIM) into Revenue Cycle Management and Value Based Care.
You will own an expansive charter that encompasses nurture and conversion through each stage of the sales funnel. You will have a large degree of autonomy in this high impact role to drive sales results. To do this, you must, first, understand how health data technology works to meet the customer's needs, how to market to specific use cases, and target specific personas using marketing technology to feed the pipeline.
You’ll work cross functionally with the Go-to-Market and product teams to devise campaigns with the ultimate goal of acquiring prospects and upselling to current customers within the provider segment.
You will then create the inbound and outbound strategies, and work with Enterprise Digital Marketing to drive results. This includes determining the optimal marketing mix, and prioritizing the spend to maximize qualified leads, and measure results across social media, SEO, SEM, webinars and other business development initiatives.
If you are a customer marketer who understands the value of health data in the provider world and how to fill a pipeline using marketing technology, then this is the role for you! In joining our tight-knit, nimble marketing team, you’ll have the autonomy to create and drive your own marketing campaigns and work cross-functionally with sales, solutions and product teams to have an outsized commercial impact.
You will:

• Maximize funnel conversion from lead stage through customer
• Support data-related requirements as needed, including: data cleaning, monitoring QA dashboards, conducting marketing list imports, and lead routing
• Design the nurture and re-nurture programs
• Work with the Provider Content Marketing team to create messaging that resonates with our target audience who use the technology for specific use cases.
• Segment personas and obtain target lists
• Identify and invest in the most effective tactics and channels to generate prospects, including our website, social media, and paid and earned media.
• Use data-driven insights and lessons learned to recommend improvements to strategy, planning and execution.
• Report on marketing programs and integrated campaigns
• Implement A/B testing of content structure, messaging, and design to learn and improve on campaigns
• Lead optimization efforts with the Enterprise Marketing and Provider Commercial Operations team to ensure integration and alignment between Marketing & Sales systems and processes (provider segment currently uses Pardot)
• Ensure flawless execution: creation of forms, lists, workflows, landing pages, promotional materials, reports, and dashboards.
• Work with the Head of Provider Marketing and the Go-To-Market team on funnel and campaign strategy:
• Maintain effective lead scoring, marketing qualification, and lead handoff to Sales
• Work with the Head of Provider Marketing and Enterprise Digital Marketing on funnel and campaign execution:
• Conduct data management, analytics, and reporting (i.e, trends and trends by campaign, program, asset, and channel)
• Lead the follow on work to manage continuous improvement

What You Will Bring to the Table:

• Experience in B2B SaaS healthcare tech required
• 5+ years of cross-functional leadership experience
• Multitasker who has strong time and project management skills to meet deadlines on multiple projects and initiatives in a fast-paced environment
• Experience in Account Based Marketing
• Experience using martech to achieve growth goals(marketing CRM, SEO, PPC, Adobe Creative Suite, social, and email marketing)
• A strong team player with a positive attitude and a no-job-too-small attitude
• 8+ years of relevant work experience in health tech marketing. Relevant experience marketing to providers is highly desirable.
• Strong analytical and problem-solving skills
• Deeply data-driven, with the ability to analyze data and synthesize them into actionable insights

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges for this position are developed with the support of benchmarks and industry best practices.
We’re building a high-growth, high-autonomy culture. We rely less on job titles and more on cultivating an environment where anyone can contribute, the best ideas win, and personal growth is driven by expanding impact. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated salary range for this role is $165,000-$215,000.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.