Customer Marketer, Advocacy Jobs

Who we are:

We believe that small businesses are stronger together and we’re looking for people who are passionate about our mission.

Alignable is a remote-first, mission-driven Series C (and profitable) growth stage startup on a mission to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business.

Small businesses give our communities character -- generating local jobs and supporting local causes. They are the creators, the risk takers and the problem solvers. Each with a unique story.

For business owners who depend on referrals for success, Alignable is the online community helping them initiate and build trusted relationships leading to quality referrals. Owners depend on quality referrals for all aspects of their business, and whether they’re looking for new customers, suppliers, or services needed to run their business – they’re finding them all here on our platform. Our highly engaged and supportive peer network plays a critical role in helping these businesses (our Members) succeed, especially within an ever-changing economic environment.

Alignable is North America's largest small business network with over 8 million businesses in 30,000+ communities. If you want to empower the small business owner through a networking platform unlike any other, let’s talk.

What you will be doing:

As our first Customer Marketer, Advocacy at Alignable, you'll be taking on a unique challenge: to foster loyalty and drive success among our most valuable members. Your primary audience will be our best and paying members, and your mission will be to develop strategic campaigns that not only retain but also empower and uplift these members. You'll also be leading 1:1 and 1:many coaching sessions with our members to drive success, build strong relationships, and improve retention.

Your role will go beyond simple campaign management; it will involve one-on-one coaching with our members, guiding them on their Premium Member Journey, and utilizing platforms like Appcues to enhance their experience. You’ll gain a deep understanding of our member personas, their challenges, and how to use data to drive impactful communication and successful marketing programs.

You’ll work cross-functionally with other teams, harnessing an array of tools including Iterable, Appcues, Amplitude, ABTasty, Looker, and a suite of no-code tools, to deliver personalized member experiences that are not just efficient, but also delightfully human.

What success looks like:

• Regularly leverage analytics tools to gauge effectiveness of activities, ROI, and adjust activities based on performance
• Identify, test, and exploit behavioral patterns that correlate with member retention
• Manage marketing campaigns end-to-end: from ideating experiments, developing campaign strategy, to driving execution of the campaign through completion
• Employ clear, concise messaging that enables our members to quickly achieve success
• Design multi-channel, segmented marketing programs that maximize customer outcomes
• Embody a customer-centric mindset, always prioritizing our members' value and success
• Collaborate with Marketing, Advocacy, Member Success, and Product teams to meet ambitious growth targets using in-product messaging, content, and email channels
• Analyze member data, feedback, and insights to inform campaigns that continuously lead our members towards "aha!" moments

What you will bring:

• [Bonus] Experience designing & executing successful multi-channel segmented marketing campaigns, ideally for a networking, freemium and/or SAAS product
• Excellent written and verbal communication skills, particularly in personal communications
• Genuine passion for small businesses and an entrepreneurial mindset
• Aptitude for utilizing key data and insights to inform marketing strategies and decisions
• 3-5 years experience in marketing, growth, analytics, or related roles
• [Bonus] Experience with no-code tools and their application in enhancing customer experiences
• Commitment to building strong professional relationships and fostering productive collaboration
• [Bonus] Proficiency with Iterable, Appcues, Amplitude, ABTasty, Looker, or similar platforms
• Proven hands-on experience with retention marketing and an ability to motivate customers to take action

Why Alignable?

• A remote-first organization, Alignable launched in 2014 and is venture-backed by Mayfield fund, Recruit Strategic Partners, Saturn Partners, NextView Ventures, Lead Edge Capital, and KIC ventures. Our leadership team also consists of startup veterans from Invisalign, Constant Contact, Vistaprint, and Audible.
• Advocacy & Encouragement: They make our online communities great, but they also make Alignable a great place to work. Our culture is dynamic, supportive and offers tremendous opportunities to grow your career together with the business. We offer autonomy, ownership, mentoring and flexibility. Every one of our employees and co-ops can directly point to how they've made a major impact on the business.
• Equity, Diversity & Inclusion: At Alignable, we celebrate the diversity of the small business community - and in our team. We value the unique perspective you’ll bring to strengthen our mission of helping small businesses thrive and are committed to maintaining an inclusive and respectful culture that fosters creativity and innovation from everyone.

What We Offer:

• Competitive compensation
• Virtual working environment
• Flexible working hours
• Smart, supportive co-workers
• Health, dental, and vision insurance
• Equity
• 401(k)
• Professional Development Program
• Paid Parental leave
• Unlimited vacations + each employee is required to take 2 weeks off back-to-back at some point each year

Alignable is an equal opportunity employer and encourages all applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.