Crm Manager Jobs

: CRM Strategy & Campaign Planning, Manager
LTK is searching for an experienced Strategy and Campaign Planning Manager who will be responsible for developing and managing marketing, brand and seasonal campaigns, and the campaign calendar, while also integrating retargeting programs across all marketing touchpoints through campaign segmentation.
This role is responsible for Creator and Shopper retention and growth through daily brand & seasonal campaigns. This role will work closely with cross-functional teams to develop the strategy and campaign plans to drive frequency, retention, and growth. This position will report directly to the Sr. Manager of CRM Strategy & Campaign Planning.
Duties & Responsibilities

• Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights.
• Manage Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution
• Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers
• A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV
• Identify and develop seasonal, brand, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels
• Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement
• Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team
• Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies
• Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams

Qualifications & Requirements

• Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus!
• Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience.
• Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction.
• Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights.
• 6+ years experience in campaign planning for customers. CRM lifecycle marketing preferred.
• CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience.
• Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.

What's in it for you as a team member at LTK?
At LTK, we believe in taking care of our team members and offer competitive compensation and benefits including medical, dental, and vision, paid maternity and paternity leave and a 401k retirement plan with a LTK matching contribution. To make sure our employees stay healthy and balanced, we also offer wellness benefits such as a flexible work schedule plus Summer Fridays (Workday ends at 3pm). We don’t forget to have fun either with virtual company happy hours and virtual team events! And last but not least, you get to work on interesting problems that will help disrupt the retail industry!
What you have to look forward to when you work or visit for team huddles at a LTK Office:

• Free Covered Parking on-site while working in or visiting our Dallas HQ
• Free access to state of the art gym while working in or visiting our Dallas HQ
• Monthly Chair massages
• Catered meals weekly
• Fully stocked bars and kitchen (free snacks all day!)
• Laidback office environment
• Monthly themed Happy Hours!

About Us
As the founder of creator guided shopping, LTK is the trusted and effective platform for creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. World premium lifestyle creators in 150+ countries drive more than $3.6 billion in annual retail sales through their LTK Creator Shop profiles. Today, more than 18 million consumers turn to LTK Creator Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 6,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.
For the latest LTK Creator updates, follow LTK.HQ, and for the latest shopping trends and updates from LTK, follow Shop.LTK.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
LTK is an Equal Opportunity Employer.