Crm Manager Jobs

POSITION PURPOSE:

Responsible for strategy, planning and execution of multi-channel CRM marketing initiatives and strengthening loyalty member relationships with the brand. Develop marketing campaigns to drive incremental sales, positive ROI and increased customer lifetime value. Outline the scope, size, cost, and goal of each campaign, using test groups to measure success. Work with a multitude of cross-functional teams including Retail Marketing, E-Commerce, Merchandising, MIS, Customer Care and Finance.

ESSENTIAL FUNCTIONS:

Partner closely with the MIS and E-commerce technical team to champion technology enhancements including database efficiency, point of sale interface, loyalty software updates and testing, and e-commerce integration.

Perform deep dive analysis of customer base including customer lifetime value analysis, cross-shop behavior, multi-channel shop behavior, category purchase affinity, etc.

Devise a strategic segment-based marketing plan to drive profitability and enhance the brand. Determine cost and benefits associated with each campaign. Work with key partners including Marketing, Visual Merchandising, Special Events and Advertising to champion efforts that are holistic, customer centric and brand appropriate. Monitor promotion KPIs and make recommendations and adjustments for future campaigns accordingly.

Manage projects designed to enhance the current loyalty program structure including en

Salary Minimum

$90,000

Salary Maximum

$115,000

Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!