Senior Marketing Manager Jobs

Senior Marketing Manager

About Big Brothers Big Sisters (BBBS) of Miami

BBBS of Miami is an award-winning, innovative organization that ignites the potential within each child and advocates for them to explore the endless possibilities of what they can accomplish.

Our Vision

All youth achieve their full potential.

Our Mission

Create and support one-to-one mentoring relationships that ignite the power and promise of youth.

Since 1958, BBBS of Miami has been South Florida’s premier mentoring organization, preparing future leaders in the community by matching youth (Littles) with committed adult mentors (Bigs). These relationships empower Littles to become productive members of the community.

POSITION PURPOSE

The Senior Marketing Manager will have a passion for non-profit work, a strong understanding of effective marketing strategies, and the ability to manage multiple projects at once. They have a significant role in increasing our organization’s brand awareness and drive its mission forward.

This is a strategic role that will be responsible for shaping and executing the marketing strategy. The Senior Marketing Manager will be involved in creating and delivering a wide variety of marketing campaigns to build BBBS Miami brand awareness and drive leads.

Key Relationships:

The Senior Marketing Manager reports directly to the Vice President, Development.

Core Responsibilities:

The Senior Marketing Manager will be responsible for but not limited to the following:

• Analyze and report on the performance and efficiency of campaigns.
• Lead the development and execution of strategic marketing plans in alignment with the organization’s mission and objectives.
• Oversee all aspects of our marketing and advertising channels, including digital marketing, print, social media.
• Ensure all marketing activities comply with legal requirements and ethical standards.
• Manage external relationships, consultants, and partnerships in marketing efforts.
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
• Ensure the brand message is consistent, timely, and relevant.
• Collaborate with other internal teams (Programs, Development, Operations) to develop strategic initiatives and ensure alignment across the organization.
• Recruit, hire, train, and mentor members of the marketing team.
• Work closely with leadership and stakeholders to identify new opportunities for new market campaigns.
• Create a variety of content (webinars, videos, etc.)
• Conduct market research and identify trends.
• Manage marketing budget and report on the marketing spend to Senior Leadership.

Personal Qualities and Key Credentials:

• Strong preference for those with experience in the non-profit sector, especially in mentoring or related field.
• Approachable, kind, and compassionate
• 4+ years in Marketing role, with at least 2 years in management.
• Strong written and verbal communication skills
• Proficient using technology including all MS Office applications and marketing software.
• Proven experience developing marketing plans and campaigns.
• A flexible self-starter with strong administrative, organizational and leadership skills
• Bachelor’s degree in marketing, communication, Business Administration, or related field suggested but not required.
• Ability to offer innovative approaches to long-standing policies and practices
• Metrics-driven marketing mind with an eye for creativity.
• Bilingual in Spanish and/or Creole is a plus, but not required.
• An ability to establish positive staff and professional relationships.

Work Environment/Physical Requirements:

• Must be able to move about the inside of the office
• Must be able to exchange accurate communication
• Must be able to remain in a stationary position at least 50% of the time.
• Routine office environment with flexible work hours to meet the organization’s needs
• Must be able to lift office equipment up to 25 pounds
• Must be able to operate office productivity machinery (i.e. computer, copier, etc.)

Location:

This position is based in Miami, Florida, at BBBS of Miami’s headquarters at 550 NW 42nd Avenue Miami, FL 33126 with 5% of total work time traveling.

Compensation:

The Senior Marketing Manager is a full-time exempt position. This position is supervised by the VP, Development. The salary for this position is between $72,000 - $80,000 depending on experience. BBBS of Miami positions involve regular computer use plus some minimal lifting.

Equal Employment Opportunity:

BBBS of Miami is an equal opportunity employer and is committed to providing applicants and employees with a diverse, equitable and inclusive environment free of discrimination and harassment. All employment decisions at BBBS of Miami are based on business needs, job requirements and individual qualifications, without regard to age, ancestry, color, disability (mental and physical), gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), sexual orientation, or any other status protected by the applicable law.