Category Insights Manager Jobs

Who are we?

As a leader in modern nutrition, Egglife Foods is reimagining the future of food by harnessing the power of eggs to transform traditionally flour-based foods. The company, currently poised to be the next big category disruptor in the CPG industry, was created in 2017, motivated by a desire to champion better wellness without sacrificing taste. egglife® egg white wraps, our debut product, are made using patented technology that converts liquid egg to solid matter, resulting in a protein-packed, low-carb tortilla-style wrap. Unlike the competition, egglife is the only wrap to deliver a trifecta of what consumers are looking for in a better-for-you wrap; taste, versatility and nutrition… or what we like to refer to as The Perfect Wrap®. egglife wraps are available in five flavors – original, southwest, everything bagel, italian and sweet cinnamon and are all cleverly crafted at our very own manufacturing facility in Wolcott, Indiana.

Egglife Foods is experiencing tremendous growth and success. After 3 years in market, we’re experiencing results that are nothing short of amazing including:

• 2021 Progressive Grocer Editor’s Pick Award
• Rocket ship growth from 381 to 11,500 locations and 22X growth in ACV in 24 months!
• 2021 NOSH Best New Product Award Finalist
• 2021 CNBC Best of Small Business Award Winner
• #1 Category Share of Healthy Refrigerated Wraps
• 2020 Gold Stevie Award Winner for Best New Product
• #1 Incremental Item to Dairy Category

To learn more visit us at www.egglifefoods.com.

Summary

As the brand is growing, so is our team! Egglife Foods is looking for a talented Category Insights Manager to join our team, reporting to the Senior Director, Category Development & Strategic Accounts and working closely with other cross-functional leaders. The Category Insights Manager will act as our story telling expert providing best in class shopper insights and actionable category growth stories. This position will be an integral part of the team as we expand Egglife in the marketplace. They will leverage multiple data sources to build a cohesive message for our retail customers and drive profitable business results.

Who are you?

• Strong storyteller: Able to create an impactful and clear story that is easily communicated and actionable.
• Trend spotter: Keeps the team informed on emerging industry trends, formulates the impact on our business and outlines which business decisions need to be made to capitalize on opportunities.
• Team player: work with cross functional team to build a cohesive message and strategy.
• Category Expert: Continuous viewing and communicating changes in the category, with the competition, and with the shopper.
• Self-starter: Ability to mine through the data and find actionable insights that push the business further.

Essential job functions

Working with guidance and support from the Senior Director, Category Development and Strategic Accounts, but with expected autonomy you will:

• Be the voice of consumer/shopper generating fact-based insights and injecting them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product, and packaging, in market execution and assessment.
• Act as the expert on the use of syndicated/shopper data to assist sales in making well informed decisions from actionable insights.
• Customer facing role; responsible for developing presentations (ex. business reviews, line reviews, category strategy meetings, etc.) and working alongside the Sales team to present to external stakeholders.
• Influence the line review process with shopper insights and data to make recommendations on optimal assortment.
• Integrate and triangulate data and insight from multiple sources to drive holistic business recommendations and strategy development.
• Leverage learnings from cross functional counterparts to deliver impactful recommendations to the sales team.

Qualifications

• 2-5 years of experience in category management and/or insights in large CPG or CPG startup
• Hands-on experience with Nielsen/IRI/SPINS and other retailer POS data; Kantar, Retailer Loyalty Card Data, Numerator, etc.
• Bachelor’s Degree or experience equivalent
• Prior experience in HQ or Target/Kroger category team a plus
• Advanced analytical skills and computer software proficiency (Excel, PowerPoint, SharePoint, PowerBI, etc.)

Egglife Foods is an equal employment opportunity employer. The company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identify, religion, national origin, age, disability, military status, or any other basis protected by law.