Business Program Manager Jobs

Program Manager with Marketing experience

Responsibilities

• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
• Ability to perform and support all marketing campaign efforts, including segmentation, HTML production/testing, and quality assurance of all outbound campaigns across in-product channels.
• Provide best practice oversight and assistance in designing and setting up automated marketing campaigns, reporting throughout the customer life cycle using data insights, and improving processes across platforms.
• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing.
• Monitor daily campaign deliverability, ensuring a high inbox success rate for all campaigns.
• Manage and collaborate closely with team members across time zones and provide them guidance and clear requirements needed for development.
• Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation
• Hands-on coordination and execution of In-Product Digital marketing programs. This includes ownership of the build and deployment of various marketing programs, including validation and testing.
• Kick-off, drive strategic initiatives with cross-functional teams, and oversee business case prioritization, timelines, and execution.
• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively.
• Track ongoing progress of projects and deliver timely updates to clients.
• Coordinate with various design, editorial, and RM teams to create a cohesive marketing calendar.
• Be knowledgeable on Digital Marketing best practices, technologies, and trends. CAN-SPAM best practices and GDPR compliance is followed.

Required Skills

• Extremely detail-oriented approach with strong analytical skills.
• Previous experience working with Microsoft will be an added advantage.
• Intermediate MS Excel.
• Excellent technical & analytical skills with strong business acumen.
• Ability to multi-task and manage stakeholders within a dynamic business environment.
• Knowledge of end-to-end campaign management processes.
• Content / HTML experience – Content Testing, QA, intermediate HTML skills.
• Extensive understanding of Digital marketing business practices.
• Ability to thrive in a fast-paced, fluid environment.
• Able to prioritize tasks as needed in a dynamic ecosystem.
• Passion to drive improvement in the overall customer experience with creative problem-solving skills.
• Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting.
• Experience working across multiple agencies/stakeholders and teams.
• 6+ years of excellent project management skills, ability to multitask effectively independently, and work cross-functionally.
• Familiar with project management tracking tools like ADO, Workfront, Jira, Zendesk, etc

Good to have skills

• Previous experience working with Microsoft.
• Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting.