B2B Marketing Specialist

Hi! We are a leading company that develops SaaS products for feedback collection, processing, and analysis. We are looking for a skilled and experienced Webinar Marketing Specialist to join our team as we continue to expand our customer base.

In this role, your primary responsibility will be to drive traffic and build a strong funnel for our webinars. You will play a crucial role in attracting as many attendees as possible to our webinars, primarily utilizing free channels for lead generation. Please note that this is a project part-time offer.

Responsibilities:

• Create compelling and persuasive marketing campaigns to promote webinars, focusing on the unique value proposition of our SaaS product.
• Continuously explore new lead generation opportunities and stay up-to-date with the latest trends and best practices in digital marketing and B2B lead generation.
• Collaborate with the content marketing team to develop engaging and informative content that supports webinar promotion efforts.
• Analyze and track key performance metrics, including click-through rates, conversion rates, and cost per lead, to measure the effectiveness of marketing efforts.
• Develop and implement effective strategies to drive traffic and generate leads for our B2B SaaS webinars using primarily free sources such as Slack and Communities.
• Optimize landing pages, registration forms, and email marketing campaigns to maximize lead conversion rates.
• Provide regular reports and updates on the performance of lead generation campaigns and make data-driven recommendations for improvement.
• Collaborate with cross-functional teams to align webinar content with the needs and interests of our target audience.
• Identify and leverage relevant free channels for lead generation, such as social media platforms, industry forums, online communities, and content syndication.

If you have any questions or would like to apply, please contact us via email at [email protected]. We look forward to hearing from you!