Associate Internet Marketing Analyst

RESPONSIBILITIES:

The Assoc Analyst, Search & Affiliate is responsible for driving the execution, measurement and accuracy of search and affiliate campaigns and content. Key focus areas are maximizing the digital ROI, increasing traffic and growing customership.

Specifically, this position will:

• Support Thematic & Seasonal execution of Search & Affiliate channels

o Own process for inputting, requesting and accessing all Seasonal/Thematic

o Be the creative liaison for all search & affiliate priorities ensuring flawless channel execution owning WorkFront tasks from requesting & access creative for each theme

o Support team by liaison between internal & vendor partners on requesting inputs and knowledge sharing

o Own development of content plans that latter back to merchandising and brand priorities

o Develop presentation skills by owning Search inputs in cross-functional forums such as Theme Alignment & Channel Summit forums

• Maintain vendor relationships for daily execution, including all ad copy documents & creative request maintaining promo calendars & supporting fast-past business changes

• Showcase understanding of key tools to power reporting & insights such as Search Console, Keyword Planner and Google Ads

• Support team in providing Search insights on a monthly & quarterly basis to help drive business strategies & outline macro/landscape trends

• Ability to support team with channel-level reporting for Weekly & Monthly channel slides