Associate Director Digital Analytics

About Us

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.

About the Associate Director, Digital Analytics Role

As the Associate Director, Digital Analytics, you will lead the execution of marketing measurement and advanced analytic strategies, including technical implementation, campaign reporting, and media attribution for a dedicated client role with our Austin-based team, and to be an integral lead in our rapidly growing cross-functional digital analytics and data science practice within the Material network.

Position Details:

As the Associate Director, Digital Analytics, you will collaborate with adjacent disciplines within Material (Creative, Technology, Strategy, Media, CRM & Loyalty, and Innovation specialists), as well as supervise marketing analytics and data services in partnership with two or more external agencies. Your experience leading complex engagements and client relationships in a full-service digital setting will be utilized within the Material network as we work closely to centralize analytics services and advance our data and martech stack through rapid innovation. It takes someone special to lead our clients in quantified decision making with an analytical mind and to help us never lose sight of delivering tangible results.

Responsibilities:

• Present findings in an articulate way to diverse audiences.
• Stay current on industry best practices to be able to formulate and execute point-of-view documentation and provide staff training and development.
• Assist with model recommendations and logic enhancements.
• Together with the leadership team, guide the development of innovative tracking methodologies while helping to contribute functional thought leadership and program optimization recommendations.
• Support the tracking, analysis, and translation of customer journey data across the lead funnel through provision of clear and versatile reporting and predictive intelligence from cloud enterprise systems (Adobe Experience, Google).
• Lead marketing measurement and analytic services needed to successfully track marketing effectiveness and determine ROI for a significant Health Care client.
• Assist with managing data operations and analytics implementations to identify data collection opportunities and issues, including ETL/ELT, tag management systems and data layers, quality assurance, 3rd party pixels, UTM parameters, and technical documentation through collaboration with developers.
• Administer multi-touch attribution feedback from an internal cloud warehousing tool that aggregates structured data from web-based ad management systems (Campaign Manager), healthcare database (EPIC), and call center tracking (Invoca).
• Manage a seamless integration of marketing analytics strategy and services in client deliverables and presentations, including oversight of local and national campaign performance, strategic design testing programs for creative and site content, and the modeling and adaptation of advanced analyses (e.g., MMM, audience segmentation, propensity modeling).
• Contribute to the development of Business Intelligence dashboards in support of KPIs and goal tracking presentation for marketing programs and strategic planning through progressive visualization, ad hoc views, and thoughtful layouts.

About You

• Demonstrated mastery as a presentation lead, communicating insights in compelling, executive-ready "opportunity narratives" that create and/or increase client investment through the distillation and visualization of complex information of the quality to serve as agency case studies.
• Experience in designing complex, multi-staged data-driven solutions to business problems beginning at collecting requirements, through identifying key components, to delivery for established success criteria.
• Ideally 5-7 years of relevant experience in digital marketing data analysis with an advanced technology background developed in a digital marketing, consulting and/or media agency setting.
• Ability to self-organize with minimal guidance/competing priorities and work effectively within a cross-agency client team and across an evolving organization.
• Technical competencies in client-side and server-side data collection, tag management solutions, and governance across data systems. Preferred experience with Tealium.
• Proficiency with 3rd-party ad server technologies (Campaign Manager 360), data transfer services, and multicloud data warehouses is a requirement.
• Experienced oversight of online media and growth marketing performance for improvements in KPIs and secondary metrics, increasing scale through efficient media + creative selection and allocation, and program data enhancement through audience targeting, cross-channel engagement, offline data integration, and advanced measurement and attribution.
• Bonus: Domain expertise in the Adobe Experience Cloud (Analytics, Target, Launch) with deep product knowledge of integrated channel clickstream analysis and AB/VT testing. Certifications are preferred, as are competencies with adjacent Customer Data Platforms, Customer Relationship Management, and Data Management Platforms.
• Both a vertical and lateral problem solver with the ability to provide innovative and creative solutions for translating data and research into observations, insights, and relevant recommendations.
• Ability to operate and prioritize work streams for multiple stakeholders and departments in different geographies.
• Proficiency with Data Integration solutions for automation of ETL and analytics processes, as well as Business Intelligence platforms in support of performance monitoring and goal tracking for marketing programs and strategic planning. Hands-on experience with data visualization and data preparation tools is a requirement (preferable DOMO or Tableau & Alteryx).

We Offer

• Competitive benefits package, including medical, dental, vision, 401k matching, paid time off, paid parking, casual dress, company-wide and team events
• Centrally located offices in energizing cities around the country along with hybrid and remote work options
• Performance-based culture and endless opportunities for growth

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