Associate Brand Relations Manager, Pr

Are you interested in helping to build, develop and amplify one of the world’s most iconic brands?
Join this team which seeks to elevate brand awareness, perception and engagement to drive desire and advocacy among kids, families and adults in the Americas region!

Core Responsibilities

• Vet potential influencer partners and route influencer and creator content for review and approval
• Partner across markets to support plan alignment and enable delivery of materials (assets, samples, news releases, etc.) to meet comms objectives
• Assist in developing/nurturing key brand relationships with industry experts, spokespeople and influencers
• Collaborate with cross-functional teams and agency partners to support development and activation of earned media programs in the US, Canada and Mexico/LatAm (e.g. media relations, product publicity, brand building campaigns, influencer engagement programs)
• Assist in planning and staffing trade, gift and product oriented press & influencer events
• Assist in budget management and tracking
• Manage incoming inquiries from influencers and news media, overseeing both the Americas Influencer and Americas Press inboxes, to flag, route and respond to opportunities
• Coordinate and manage active news bureau of global and local press materials and assets to enable PR activation across Americas markets

Play your part in our team succeeding
This team is home to Public Relations, Experiential, Partnerships and Masterbrand campaigns. We build the brand and drive demand through great storytelling and engagement that demonstrates why families, adults & shoppers can feel good in choosing the LEGO brand. This role also directly supports Influencer programs managed by the Americas Digital Marketing team.
Do you have what it takes?

• Solid understanding of the overall marketing ecosystem
• Experience supporting integrated marketing comms programs
• 2 years in a Public Relations/influencer engagement/communications role (agency experience is a plus!)
• Track record of time management/prioritization, good judgment and teamwork
• Background in consumer packaged goods, family entertainment, gaming or toys preferred
• Results driven collaborator who excels in relationship building, partner management and teamwork
• Ability to deliver multiple priorities simultaneously at scale with speed and on budget
• Clear, concise communicator with keen attention to detail
• Bachelor’s degree in a business-related field preferred or equivalent working experience

New Location Update
This position will initially be based at our LEGO Education office at Boylston St, Back Bay, Boston before moving to a new central Boston office location by the end of 2026. Our hiring teams will discuss this with you during the interview stages.
Hybrid working model
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
Join the global LEGO® team
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.