Associate Director, Brand Analytics, Oncology

Ipsen is seeking an Associate Director, Brand Analytics, Oncology to help drive the analytics supporting our North American Oncology business unit. The AD will be part of the Commercial Information Management & Enablement (CIME) function with a reporting line to the Director of Brand Analytics.

Job Summary:

The AD will drive analytics through secondary data to uncover opportunities and deeper insights across the competitive landscape. This role is responsible for driving new analytics capabilities, lead secondary analytics & insights on new launches, acquisitions, market sizing and business rules, and subsequent growth tracking of our various Oncology brands. In addition, this role supports ad hoc analyses, business KPIs, KPI definitions and insights delivery for brand teams.

The successful candidate in this role is expected to have a strong understanding of the pharmaceutical business, in order to support the CIME and Oncology team in the following areas:

- Performance and growth tracking

- Brand metrics & KPIs

- Insights Generation from Secondary data

- Launch Insights & Planning

- Forecasting & Segmentation

Main Responsibilities & Expectations:

• Collaborate closely with the CIME team and cross-functional brand teams across the Ipsen North America Oncology portfolio
• Provide project management oversight on analytics initiatives
• Foster a culture of innovation and agile ways of working with strategic partners by taking part in the execution of proof of concepts, pilots, and projects based on cutting edge technologies
• Stay current on data & analytics trends, approaches, methodologies and champion internal and new analytics capabilities
• Support brand strategic objectives from data analytics, forecasting, and competitive and market intelligence
• Manage contractors & consultants, along with day-to-day task delegation
• Deliver effective presentations of findings and recommendations to multiple levels of leadership through various communication channels
• Serve as 1st line of contact for Oncology brand teams on questions, issues and ad-hoc requests and analytics requests
• Proactively engage Stakeholders to refine metrics, KPIs, Business Rules and explore secondary data to uncover additional insights

Knowledge, Abilities & Experiences:

• 5+ years of Pharma/Biotech/MedTech experience, with the last 3+ years being in a hands-on data analytics role
• Familiarity with brand / marketing analytics or a decision sciences function and experience with advanced quantitative methods is a strong plus (e.g. segmentation, forecasting, predictive modelling, etc.)
• Ability to get hands on, when needed, while focusing on the bigger picture and outcomes
• Able to work a hybrid work arrangement including a mix of in-office and remote working (ideally prefer candidates local to the Boston/Cambridge, MA area)
• Deep understanding of biopharma commercial and patient level data, including but not limited to: Claims, Specialty Pharmacy, Specialty Distributor, Sales, RWE, Lab, etc.
• Experience in designing, implementing and using advanced analytical methodologies to support brand & competitor insights
• Advanced analytics and data visualization skills using Excel as well as Tableau / Power BI for data analytics, visualization and modelling
• Understanding of business KPIs; knowledgeable in current and possible future data, trends, and information affecting the pharma industry, business and organization
• Strong communication skills with ability to clearly deliver and articulate key findings to business partners, effective presentations & trainings
• BA/BS in a related field is required

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