Programmatic Lead Jobs

Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment

2+ years’ experience with a track record of delivering success in a similar role

Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform

Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.

Demonstrable experience driving growth through testing and analytics

Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential

Product Knowledge: Understand Sinclair’s Digital footprint.

Minimum of 7+ year’s experience in digital media programmatic publisher sales.

Very knowledgeable about programmatic ad tech: Header/Bidding, Deal Id, SSP/DSP integrations, GAM/G4

Analytical business acumen and Excel skills

Strong presentation and public speaking skills

Inventory Exposure: Ensure Key DSP’s and SSP’s are looking at our inventory.

Time management skills: ability to prioritize tasks for efficient execution

Excellent oral and written communication skills

Computer skills: understanding of MS Office, Excel, PowerPoint, Google Drive

Be prepared to learn and understand programmatic advertising techniques, strategies, and processes

Optimize and edit ad copy

Assist with new campaign set up and trafficking creative tags

Knowledge of Data Management platforms (Liveramp, Experian) a plus

Support in vendor contract management, AR/AP reconciliation, and negotiations

Experience with Google Ad Manager or other digital ad serving tools for video and display

Manage and understand the complete picture of programmatic inventory utilization; recommend and implement plans to increase yield

Manage all levers of yield including but not limited to viewability, floor rates, SSP evangelism, header-bidding configuration

Work closely with ad product and sales leaders to ensure that ad products, packages and programmatic offerings support marketplace demands

Knowledge of hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus.

Experience in working with digital audience platforms

Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)

Experience in other MS Office products (Word, PowerPoint, Teams)

Programmatically-bought paid social experience desirable

Experience with DoubleClick and other 3rd party tracking solutions required

Assessment of technical requirements and feasibility of partnership opportunities

10+ years of proven experience in partnerships or sales

A history of deal-making experience - product/revenue/first-of-kind partnership contracts

Experience in using data analytics systems (i.e. Tablaeu) and CRM tools

Paid Life insurance, AD&D, and disability benefits

Develop strategy and test & learn opportunities for Brand & Agency partners