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Paid Programmatic Specialist - Warner Bros. Discovery
Company | Warner Bros. Discovery |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Entertainment Providers |
Expires | 2023-09-26 |
Posted at | 8 months ago |
Every great story has a new beginning, and yours starts here.
- Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
- Clearly communicate performance and uncover growth levers
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Own the strategy and performance of programmatic activity with full operational responsibility
- Work closely with the planning teams to recommend effective growth strategies and budget
- Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
- Effectively document our strategies and approach to drive common understanding and efficiency
- Keep abreast of market trends and developments
- Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform
- Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
- Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
- Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
- 2+ years’ experience with a track record of delivering success in a similar role
- Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
- Demonstrable experience driving growth through testing and analytics
- Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
- Must have the legal right to work in the country you are applying for.
- Clear communicator who can translate strategy into action. Additional languages are a plus.
- Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
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