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Marketing Manager B2B Jobs in Massachusetts

B2B Account Manager - Consumer Goods
By Michael Page At Boston, MA, United States
Monitor and analyze sales data, customer feedback, and market trends to provide accurate forecasts and reports to management.
Proficiency with Microsoft Office and advanced excel skills are preferred, knowledge about XML and data feeds is a plus;
1-3 years working (or internship) experience in an ecommerce environment;
Excellent verbal and written communication skills in English;
Experience with selling on major marketplaces like eBay, Amazon, etc. is a plus;
Build and maintain long-term relationships with key accounts, acting as the main point of contact for all their needs and inquiries.
Marketing Executive - B2B
By Resourcing4Marketing At Hatfield, MA, United States
Good knowledge and management of social media platforms; End-to-end, hands-on campaign management;
A marketing qualification and strong work experience in B2B and digital marketing;
Demonstrable experience of using digital platforms to implement successful campaigns;
A good working knowledge of HTML is desirable.
Planning and implementing campaigns to drive event promotion and bookings;
Creating and delivering dynamic campaigns to drive lead generation and client retention for adviser support services
B2B Digital Content Manager
By The Imaginarium At Boston, MA, United States
At least three years of professional writing or content creation experience, preferably in a digital or agency environment
Sharp attention to detail with high-level organizational skills and ability to deal with multiple teams/projects simultaneously
Ability to ideate on marketing direction and creatively craft a best-in-class customer-facing experience while addressing all objectives
Strong and flexible writing, editing, and proofreading skills
Develop an account-based marketing (ABM) communications plan including strategy, channels, and content
Create, proofread, and self-edit copy that clearly communicates marketing messages
Expert Consultant, Project Leader - B2B Marketing
By Boston Consulting Group (BCG) At Boston, MA, United States
What You'll Bring (Experience & Qualifications)
Create a set of knowledge IP based on casework and experiential expertise
Relevant work experience in the B2B marketing space and a track record of significant IP development
Experience in optimizing client CRM across Marketing Sales and Success teams
Excellent communication and persuasion skills
Dental coverage, including up to $5,000 (USD) in orthodontia benefits
Strategic Marketing Lead - Acquisition & Retention (B2B/Dtc) - Remote
By The Cigna Group At Boston, MA, United States
Knowledge of health plan solutions and products, clinical capabilities and/or have experience in strategic marketing.
Knowledge of marketing technology, lead generation/management and sales enablement in a B2B and B2C environment preferred.
Responsible for developing business marketing requirements, go-to-market and priorities.
Specific experience in regulated businesses (healthcare or financial services) or technology is preferred.
Solid experience formulating and managing a marketing budget.
Experience managing brand strategy, creative, client/customer acquisition & retention, digital/ecommerce marketing, and customer engagement

Are you a creative and strategic thinker looking to make an impact in the B2B marketing space? We are looking for a motivated and experienced Marketing Manager to join our team and help us reach our ambitious goals. You will be responsible for developing and executing innovative marketing strategies to drive growth and engagement with our B2B customers. If you are passionate about marketing and have a knack for creating compelling campaigns, this is the perfect opportunity for you!

Overview:

A Marketing Manager B2B is responsible for developing and executing marketing strategies to increase sales and brand awareness for a business-to-business (B2B) organization. This role requires a strong understanding of the B2B market, customer needs, and the ability to develop and implement effective marketing plans.

Detailed Job Description:

The Marketing Manager B2B is responsible for developing and executing marketing strategies to increase sales and brand awareness for a business-to-business (B2B) organization. This includes creating and managing campaigns, developing and managing relationships with partners, and managing the marketing budget. The Marketing Manager B2B will also be responsible for researching and analyzing customer data to develop insights and strategies to increase sales and brand awareness.

What is Marketing Manager B2B Job Skills Required?

• Strong understanding of the B2B market and customer needs
• Excellent communication and interpersonal skills
• Ability to develop and implement effective marketing plans
• Ability to research and analyze customer data
• Knowledge of marketing tools and techniques
• Ability to manage multiple projects and deadlines
• Excellent organizational and time management skills

What is Marketing Manager B2B Job Qualifications?

• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in marketing, preferably in a B2B environment
• Proven track record of successful marketing campaigns
• Proficient in Microsoft Office Suite

What is Marketing Manager B2B Job Knowledge?

• Knowledge of marketing principles and best practices
• Knowledge of customer segmentation and targeting
• Knowledge of digital marketing tools and techniques
• Knowledge of market research and analytics

What is Marketing Manager B2B Job Experience?

• Experience in developing and executing marketing plans
• Experience in managing campaigns and relationships with partners
• Experience in managing marketing budgets
• Experience in researching and analyzing customer data

What is Marketing Manager B2B Job Responsibilities?

• Develop and execute marketing plans to increase sales and brand awareness
• Manage campaigns and relationships with partners
• Manage the marketing budget
• Research and analyze customer data to develop insights and strategies
• Monitor and report on marketing performance
• Develop and maintain relationships with key stakeholders