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Marketing Executive - B2B
Company | Resourcing4Marketing |
Address | Hatfield, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Staffing and Recruiting |
Expires | 2023-08-13 |
Posted at | 10 months ago |
Marketing Executive - Digital B2B
- Copywriting and original content creation;
- Planning and implementing campaigns to drive event promotion and bookings;
- Building relationships both internally and with key marketing contacts across external organisations; Driving relevant and engaging content across social media channels;
- Using metrics to track, monitor and report on digital campaigns; Updating website content via a CMS system
- Using an email marketing platform to create e-newsletters and develop automated campaigns;
- Creating and delivering dynamic campaigns to drive lead generation and client retention for adviser support services
- A marketing qualification and strong work experience in B2B and digital marketing;
- Ability to create exciting, engaging content for use across online and offline channels;
- Demonstrable experience of using digital platforms to implement successful campaigns;
- A good working knowledge of HTML is desirable.
- Good knowledge and management of social media platforms; End-to-end, hands-on campaign management;
- Regular use of the Adobe Creative Suite - particularly InDesign and Photoshop (intermediate/advanced level required), Premiere Pro would be advantageous;
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