Lead Digital Media Planner Jobs

Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts

2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity

Demonstrated presentation and writing skills

Experience negotiating with and managing digital vendors

Experience evaluating and recommending strategy and placements for digital campaigns

Experience in retail, restaurant and/or franchisee operations is highly desirable

10+ years of demonstrated people management experience coaching and developing team members

15+ years’ experience working for a CPG and/or Agency in building consumer brands globally

Experience leading with creative vision, purpose and innovative thinking - all in service of delivering against business results and consumer engagement

Experience driving business results in ambiguous problem spaces

Experience building brands and working with brand architecture

Experience across integrated design work: traditional, product, packaging, retail and experiential a plus

Strong leadership and management skills, with the ability to motivate and inspire a team

Manage and mentor a team of social media specialists and oversee their work. Provide guidance and provide clear KPI’s

Monitor and manage the team's overall digitial footprint

Experience developing and executing social media strategies for sports teams or related industries

Experience managing social media advertising campaigns and budgets

Strong copywriting and editing skills, with the ability to create compelling content for a variety of audiences

Assists in management day-to-day communication with key partners: Vendors, Partner Agencies, and Creative media and social clients

Campaign Management & Execution - 45%

Advance knowledge and learn about the media industry, Horizon Next, and our clients

Further abilities with Microsoft Office Suite and other proprietary Horizon tools

Detail oriented with strong organizational skills

An effective time manager, comfortable working with multiple timelines and deliverables

Experience with campaign management and ad serving technology, including Google Analytics

Create and manage digital campaign budgets.

3-5 years of experience as a Media Buyer or Planner within an ad agency setting

Deep knowledge of paid search, display advertising, SEO and social media advertising

Track digital campaign performance through paid search and paid social platforms

Analyze campaign metrics, prepare performance reports, and provide recommendations

Excellent verbal/written communication skills, including strong presentation experience.

Manage external relationships with non-Pod colleagues and vendors to plan and execute tests, remove barriers as necessary

Manage job entry into Macy’s Advertising System (MAS) to maintain critical budget and production tracking.

5+ years of digital/social media marketing experience working with significant media budgets is required.

Must have media planning experience (agency preferred) – programmatic display experience preferred

Must have experience in A/B testing ideation and activation

Ability to manage media mix with a focus on performance and margin management

Maintenance of and adherence to the rate card with an eye on yield management

Ability to plan across all media offerings: onsite, programmatic, social, sponsored products, etc

Potential role to help manage a small team of media strategists as the team grows

3 years minimum experience working within a digital media environment

Strong analytic, strategic and problem solving skills

Expert knowledge of engineering, project management concepts, tools and techniques

Strong EVM (Earned Value Management) experience, reporting and metrics

15 years experience in Project Scheduling with Primavera P6

Experience producing project schedules on several major critical infrastructure projects

Excellent interpersonal skills, and ability to present data and reports to internal and external stakeholders

·Experience using Syndicated Media Tools (comScore), 3rd party Ad Serving Tools (DCM), Facebook Ads Manager

·Issue IOs, buy authorizations and assist finance department for any budget reconciliations

·Prioritize and manage flow of work to ensure timely delivery of projects

Must have hands on experience working in platforms

·Experience in both digital and traditional media is a plus

·Working knowledge of basic media concepts, terminology, media math, and media plan execution

Minimum 5 years proven experience in media planning/buying or similar role; experience in omni-channel media including digital preferred

Experience in planning and purchasing a variety of media with various deal structures

Excellent communication, collaboration, negotiation and analytical skills

Strong attention to detail with ability to manage multiple campaigns simultaneously

Experience with research tools like Media Radar, MRI, eMarketer or related outlets

Experience with software like Strata, Advantage or related programs

LinkedIn and Facebook campaign manager experience

Commercial / financial management and reconciliation

Strong organization skills and proficient in measuring and reporting results

Good understanding of content syndication and lead processing

Robust understanding of paid search

Build integrated global media plans, conduct media research & build media flow documents