Manager, Marketing Gtm Strategy & Planning
By Bose Corporation At Framingham, MA, United States
7+ years of proven experience in a similar marketing role. Preferable in global positions.
Strategy development – experience defining, planning, and shaping strategies and initiatives.
Extensive knowledge of market research
Drive overall learning plan with internal Consumer Insights and Analytics teams.
Identify pain points & opportunities related to audiences, categories, and markets.
Embed the latest market, business, consumer, and cultural insights in to the quarterly and annual planning processes.
Head, Global Digital Strategy
By Amylyx Pharmaceuticals At Cambridge, MA, United States
Global launch experience required including a strong knowledge of digital regulations/requirements in the US, Canada, EMEA, APAC, & LATAM
15+ years of biotech/pharma and/or pharma advertising experience, 5+ years in a digital strategy role with a strong technical knowledge
Rare disease and/or neurology experience preferred
Proven ability to demonstrate leadership skills and success building strong, collaborative relationships with internal stakeholders across the globe
The U.S. Food and Drug Administration (FDA) approved RELYVRIO™ in September of 2022
Health Canada approved ALBRIOZA™ with conditions in Canada in June of 2022

Are you a strategic thinker with a passion for driving global growth? We are looking for a Head of Global GTM Strategy to join our team and lead the development and execution of our global go-to-market strategy. You will be responsible for driving growth and profitability across our global markets, while ensuring alignment with our overall business objectives. If you have a proven track record of success in developing and executing global GTM strategies, we want to hear from you!

Overview:

The Head of Global GTM Strategy is responsible for leading the development and execution of a global go-to-market (GTM) strategy for a company. This role will work closely with the executive team to develop and implement a comprehensive GTM strategy that aligns with the company’s overall business objectives. The Head of Global GTM Strategy will be responsible for leading the development of a comprehensive GTM strategy, including market segmentation, product positioning, pricing, channel strategy, and customer experience.

Detailed Job Description:

The Head of Global GTM Strategy will be responsible for leading the development and execution of a comprehensive global go-to-market (GTM) strategy. This role will work closely with the executive team to develop and implement a comprehensive GTM strategy that aligns with the company’s overall business objectives. The Head of Global GTM Strategy will be responsible for leading the development of a comprehensive GTM strategy, including market segmentation, product positioning, pricing, channel strategy, and customer experience. This role will also be responsible for developing and executing marketing campaigns, managing the budget, and tracking and analyzing performance metrics.

What is Head Of Global Gtm Strategy Job Skills Required?

• Strategic thinking and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to develop and execute a comprehensive GTM strategy
• Knowledge of market segmentation, product positioning, pricing, and channel strategy
• Ability to manage budgets and track performance metrics
• Knowledge of customer experience best practices
• Ability to work collaboratively with cross-functional teams

What is Head Of Global Gtm Strategy Job Qualifications?

• Bachelor’s degree in business, marketing, or related field
• 5+ years of experience in go-to-market strategy and execution
• Proven track record of developing and executing successful GTM strategies
• Experience in market segmentation, product positioning, pricing, and channel strategy
• Experience in managing budgets and tracking performance metrics
• Knowledge of customer experience best practices

What is Head Of Global Gtm Strategy Job Knowledge?

• Knowledge of go-to-market strategy and execution
• Knowledge of market segmentation, product positioning, pricing, and channel strategy
• Knowledge of customer experience best practices
• Knowledge of budgeting and performance tracking

What is Head Of Global Gtm Strategy Job Experience?

• 5+ years of experience in go-to-market strategy and execution
• Proven track record of developing and executing successful GTM strategies
• Experience in market segmentation, product positioning, pricing