Register
Recruit Create CV

B2B Marketing Manager Jobs in District of Columbia

Strategic Marketing Lead - Acquisition & Retention (B2B/Dtc) - Remote
By The Cigna Group At District of Columbia, United States
Knowledge of health plan solutions and products, clinical capabilities and/or have experience in strategic marketing.
Knowledge of marketing technology, lead generation/management and sales enablement in a B2B and B2C environment preferred.
Responsible for developing business marketing requirements, go-to-market and priorities.
Specific experience in regulated businesses (healthcare or financial services) or technology is preferred.
Solid experience formulating and managing a marketing budget.
Experience managing brand strategy, creative, client/customer acquisition & retention, digital/ecommerce marketing, and customer engagement

Are you an experienced B2B Marketing Manager looking for a new challenge? We are looking for a creative and strategic thinker to join our team and help us take our B2B marketing to the next level. If you have a passion for developing and executing innovative campaigns that drive results, this could be the perfect opportunity for you!

A B2B Marketing Manager is responsible for developing and executing marketing strategies to increase sales and revenue for a business-to-business (B2B) organization. This role requires a combination of marketing, sales, and customer service skills.

What is B2B Marketing Manager Skills Required?

• Strategic planning and execution
• Market research and analysis
• Digital marketing
• Relationship building
• Project management
• Budgeting
• Communication
• Negotiation

What is B2B Marketing Manager Qualifications?

• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in B2B marketing
• Proven track record of successful marketing campaigns
• Knowledge of digital marketing tools and techniques
• Experience with CRM software

What is B2B Marketing Manager Knowledge?

• Knowledge of B2B marketing principles and best practices
• Understanding of customer segmentation and targeting
• Knowledge of marketing automation tools
• Knowledge of sales and marketing metrics

What is B2B Marketing Manager Experience?

• Experience in developing and executing marketing strategies
• Experience in managing marketing campaigns
• Experience in managing customer relationships
• Experience in budgeting and forecasting

What is B2B Marketing Manager Responsibilities?

• Develop and execute marketing strategies to increase sales and revenue
• Analyze market trends and customer needs to identify opportunities