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Senior Managing Editor Jobs
Company | SoFi |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-09-14 |
Posted at | 8 months ago |
Employee Applicant Privacy Notice
- Develop written, audio, and video content to be shared across distribution channels including newsletter, app, website, podcast, and social media
- Stay on top of new editorial and publishing platforms, ensuring SoFi’s content breaks through the clutter and reaches its target audience in authentic and interesting ways
- Establish, implement, and continue consistent editorial standards, including voice, tone, perspective, and copy guidelines
- Work with cross-functional teams (including Business unit leaders, Member, PR, Brand, SEO, and Creative) to develop, execute and measure the success of integrated and strategic content campaigns to drive member engagement, as well as new member acquisition
- Manage content creators (both with an internal and external team of writers, editors, and agencies), developing a systemized approach to drive scale, innovation, testing, and iteration
- Create contextual and relevant content to serve as a key company differentiator and position the company as an industry and consumer resource
- Understand the customer journey to inform content opportunities, ultimately removing barriers to conversion
- Fintech experience and journalism background are strongly preferred
- 10+ years of experience
- Excellent verbal and written communication skills
- Management experience, both internal as well as freelancers and agency partners
- Experience with various forms of content, including digital articles, newsletters, social, video, and podcasts
- Bachelor’s degree
- Ability to continually improve workflows to meet demanding KPIs
- Experience with acquisition, retention, and engagement strategies
- Demonstrated ability to deliver engaging, creative content for multiple channels including editorial partnerships, newsletters, SEO, podcasts, etc.
- Strong understanding of personal finance, what is newsworthy, and how to drive contextual understanding
-
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