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Vp-Communications & Public Affairs, Dpep
Company | Disney Parks, Experiences and Products |
Address | , Glendale, Ca |
Employment type | |
Salary | |
Expires | 2023-10-05 |
Posted at | 9 months ago |
VP Communications & Public Affairs
This role will oversee development and execution of a comprehensive communications and public affairs strategy for Disney Parks Experiences and Products (DPEP) that supports business results and builds, promotes and protects DPEP’s reputation as a leader in travel and leisure, entertainment and consumer products industries. Leveraging research and marketplace intelligence to inform strategies, this role will lead the development of integrated reputation campaigns across the teams responsible for external, internal and executive communications, research and insights, issues management, stakeholder engagement, and CSR.
Additionally, this role will be responsible for Integration and alignment of communications across Disney Parks, Experiences and Products, including Walt Disney Imagineering and the International Parks in Hong Kong, Shanghai. Tokyo and Paris.
Responsibilities
Leadership
- A leader that people choose to follow; someone who challenges their teams – and self, to deliver the very best in everything they do while unleashing the creativity of the teams around them
- Transformational thought leader, without being constrained by existing norms or business models
- A proven leader with the ability to motivate teams to produce quality results within challenging timeframes and ongoing change
Reputation Practice
- Lead the DPEP Reputation Practice to bring together communications and public affairs functions across all DPEP businesses with the goal of enhancing and protecting reputation
- Develop reputation campaign calendar and comprehensive plan for reaching key audiences, including paid advertising, public affairs website, and earned media
Communications
- Oversee the development and execution of internal & external communications strategies for Disney, Parks, Experiences & Products
- Manage and develop a team of communications professionals to ensure their continued growth and collaboration on best practices.
- Help lead crisis communications response efforts
- Oversee DPEP Executive Communications teams to develop strategic communication plan to support senior executive engagement, including DPEP Chairman
- Craft and rollout strategic executive engagement plans intended to drive the business narrative, support organizational evolution, facilitate culture, and retain/motivate employees.
- Develop crisis management plans to prepare for the effective management of critical issues.
- Partner cross-functionally to plan and implement internal communication strategies to ensure clear & consistent delivery of key messages across the business
- Collaborate and build relationships with partners and executives, managing all facets of communications to keep global audiences informed in a dynamic environment where change is a constant
- Manage DPEP global communication calendar to identify strategic approach to communication announcement timing
- Partner with senior business leaders to ensure seamless development, alignment and implementation of communications strategies that align with business goals
- Lead and provide strategic guidance to communications team to assist senior executives in preparing for media events, speeches, presentations, and interviews.
Research, Insights and Issues Management
- Lead issues management process and assist in assessing the reputational risks and opportunities and elevate emerging issues where appropriate.
- Manage reputation research and leverage information to develop plans to enhance effectiveness of public affairs efforts and programs and share research with DPEP Communications and Public Affairs teams to improve decision making and drive innovation.
CSR
- In collaboration with the sites, oversee the development and execution of social impact programs and charitable giving for DPEP
- Provide strategic leadership to cross-functional corporate social responsibility (CSR) strategies that support and enhance business reputation and drive business priorities
Walt Disney Imagineering Communications and Public Affairs
- Oversee team that provides strategic development and execution of comprehensive communications strategy for Walt Disney Imagineering (WDI)
- Work with team to develop plans to showcase reputation drivers of innovation, creativity and storytelling across all DPEP communications
- Proactively partner with DPEP leadership to identify and mitigate issues and offer insights into trends and research.
International Parks Communications and Public Affairs
- Serve as the primary point of contact for and work closely with Communications and Public Affairs teams at each of the international sites (Disneyland Paris, Hong Kong Disneyland, Shanghai Disney Resort and Walt Disney Attractions Japan for Tokyo Disney Resort) to develop integrated communication plans that support business results and build the reputation of Disney Parks, Experiences and Consumer Products as the leader in the family vacation and entertainment industry both in Asia and around the world.
- Provide support for and guidance to local teams on issues management, CSR, PR, external, internal and executive communications.
Basic Qualifications:
- Individual must be an excellent writer, editor and communicator of ideas and strategies,
- Ability to bring clarity to ambiguous situations and act decisively
- Demonstrated track record in leading a communications function and working directly with senior executive teams
- Must have experience effectively leading, developing and motivating a team
- Communications expert with a minimum of 10 - 15 years of relative communications experience
- Proven expertise in stakeholder management and government relations
- Bachelor’s degree in communications, marketing, public relations, political science or related field
- In-depth understanding of digital tools and research and analytics
- Proven ability to communicate complex information, concepts, policies and positions, both verbally and in writing, to internal and external audiences
- Experience working with teams in international markets with an understanding of communications practices in those markets
- Experience building relationships with media and as a media spokesperson
- Strong understanding of TWDC
- Ability to prioritize multiple projects and execute quickly while maintaining set list of priorities and focus
- Ability to influence people/lead in a matrixed organization and build strong internal/external relationships
- Ability to make timely decisions under pressure, and actualize those decisions into results
The hiring range for this position in California is $251,904.00 - $337,920.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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