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Vp, Search Engine Marketing

Company

Horizon Media, Inc.
Address , New York, Ny
Employment type FULL_TIME
Salary $195,000 - $235,000 a year
Expires 2023-06-26
Posted at 1 year ago
Job Description
Job Summary
We are currently seeking highly motivated VP to lead our rapidly growing Search Marketing practice. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search and Digital account strategy, development of POVs for internal / external partners, mentoring of junior staff and championing a test/learn innovation culture.

Main Duties and Responsibilities
40% - Steward and develop practice.
  • Maintain a great and robust team culture
  • Continue to drive organic and new business growth
  • Engineer and refine best in class SEM practice, inclusive of:
    • Technical expertise
    • Operational expertise
    • Client management responsibilities
    • Thought leadership
  • Operational expertise
  • Client management responsibilities
  • Technical expertise
  • Thought leadership
  • Help champion team recruiting and retention efforts
20% - Lead key relationship(s) on behalf of Search team.
  • Identify and steward key client relationships, where additional leadership is needed
  • Develop strong rapport with key technology and design partners
  • Champion team agenda with internal stakeholders at Horizon
20% - Drive new business engagements.
  • Drive new business from RFP completion, strategy development, prospective client pitch through transition to Horizon management
20% - Team management.
  • Manage direct reports to drive optimal output
  • Maintain a great and robust team culture
Supervisory Responsibilities
In this position, you will directly manage Directors, Associate Directors, Managers, and Analyst-level team members.
Knowledge and Skills Required
  • Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)
  • 10+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
  • Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)
  • Excellent organizational skills and the ability to juggle multiple responsibilities.
  • Bachelor’s degree
  • Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics.)

Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-TH1
#LI-REMOTE
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$195,000.00 - $235,000.00
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.