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Vp Of Marketing Jobs
Company | Whisker |
Address | Auburn Hills, MI, United States |
Employment type | FULL_TIME |
Salary | |
Category | Consumer Goods |
Expires | 2023-08-31 |
Posted at | 9 months ago |
Job Type
- Lifecycle/Journey Marketing – CDP: Work internally with our Manager of Lifecycle Marketing to continually refine the customer experience; from the first time they hear of Whisker through many years after, you’ll optimize our 1:1 customer journey across our sites and customer touchpoints.
- Content Strategy & Creation: Aligning with our Head of Video Content, Creative Director - Creative, Creative Director - Copy, Brand Director, and other internal stakeholders, the SVP of Marketing will lead content strategy to build an ever-growing pipeline of content initiatives that align with our global brand strategy. This should include a healthy focus on UGC, as we have a large passionate customer base obsessed with their robot!
- Technology: Work alongside our VP of IT to align our growing technology needs with our dynamic marketing strategy: CDP, CRM, and data management.
- Financial Planning and Budgeting: Manage digital spend and KPIs to ensure the efficiency and profitability of digital channels. Partner with finance to build daily, weekly, monthly, quarterly, and annual financial targets. Set up dashboarding tools for the marketing team to best align spend with revenue targets and other eCommerce KPIs.
- Subscription: The VP of Marketing will support our subscription lead and product marketing team to grow our subscription business as we continue to introduce new subscription offerings and further integrate this into our product and marketing ecosystem.
- Retail: Co-lead the launch of our big in-store experience rollout alongside our VP of OmniChannel. This includes retail in-store designs, signage, marketing, and beyond.
- Product Marketing Strategy: Define a clear product marketing roadmap for our product lines in-market and in-development. Historically, we’ve lumped all marketing together and we now need to build specific go-to-market strategies that best align with our internal KPIs to make each business unit a standalone success.
- Performance: VP will work to support our Director of Performance Marketing and performance marketing team (5) to continually refine and hone our global D2C full-funnel, cross-channel, multi-touch performance marketing strategy that supports each product offering. This requires someone who innately understands the nuances of how creative and website experiences engage consumers across the customer funnel, and who is both data-driven and creative driven, with an ability to learn from the data and the story behind the data—what’s not on paper is just as important as what is. The budget is $XXM (disclosed in interview) annually in performance.
- Customer Insights: With 40M+ US households having a cat, and 100M households worldwide, we need to break out all of our customer cohorts into targeted segments to best align each customer journey with those groups of customers. This should be full-funnel, cross-channel, before and after purchase, aligning the necessary content with the right audiences. You will partner with Whisker’s Manager of Consumer Insights to enable this.
- KPI Management: Deep focus on LTV, AOV, and CAC. You will partner with the performance and business intelligence team(s) to ensure that we have the right scorecards in place with the right measurement methodologies to track our ongoing performance and testing.
- Brand: Automated Pet Care Products Inc rebranded to Whisker in 2021 and we have not yet introduced the brand’s website: Whisker.com. We will be introducing the Whisker brand in a more meaningful way in 2024 as we introduce our new robots. Whisker.com needs to be developed and we want this SVP to lead the development of our global brand, Whisker!
- Loyalty Program: Co-develop and launch a 1:1 loyalty program for our growing customer base. Think of the airline’s Medallion program where our program is not aligned with discounts but with continued growth, spend, and loyalty, resulting in the next tier of growth and rewards.
- Team Development/HR: The VP of Marketing will lead our 30-person team and will continue developing its resourcing plan to align with the company’s continued growth. The SVP will lead our marketing team culture and further develop internal team HR processes and onboard, and beyond.
- Excellent analytical skills; ability to formulate logical, data-driven business insights and test new ideas to improve performance that drives growth.
- Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
- Deep understanding of customer acquisition strategies and related CAC/LTV analysis.
- 12+ years of experience in an acquisition, performance, or brand with growth marketing role for a direct-to-consumer business selling physical products.
- Detail-oriented, organized, accurate, and articulate.
- Ability to establish and maintain cooperative working relationships with team members and colleagues
- High degree of initiative, self-motivation and ability to motivate others
- Comfortable working collaboratively across multiple departments.
- Ability to provide a working atmosphere that is positive and productive
- BA in Marketing, Advertising, Statistics, or Communications or equivalent.
- Maintains confidentiality of proprietary information
- Ability to establish and maintain cooperative working relationships with Team Members and colleagues
- Exceptional multi-tasking skills and ability to see the big picture.
- Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
- A high degree of initiative, self-motivation, and ability to motivate others
- Hands-on expertise with Meta Ads, Google Ads, and similar digital acquisition platforms.
- Maintains confidentiality of proprietary information
- PTO
- Life Insurance
- Premium Medical/Dental/Vision insurance
- Paid Parental Leave
- 401K with 4% Match
- Flexible Work Arrangements
- Top of the line equipment
- 14 Paid Holidays
-
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