Vp Of Creative Jobs

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

The Cricut Creative Department is a multi-faceted team of dreamers and doers who bring the Cricut brand to life through exceptional creative content. This in-house team turns business strategy into visual reality with best-in-class, forward-thinking solutions that consider the full scope of consumer touchpoints. The team is comprised of four key areas: Design, Copy, Project Design, and Operations. Together, their work helps people lead creative lives.

As the Vice President of Creative, you will develop and lead this talented group of individuals to produce on-brand and consumer-right content in support of our business objectives. You will be a champion for creative excellence, while balancing strategic feedback and communicating actionable direction to the team to drive results. As the face of the Creative Department, you will represent all things creative while fostering strong relationships in support of the greater business ecosystem.

Responsibilities

Leadership

• Report to the EVP of Marketing & Creative
• Lead a team of about 30 associates with six direct reports
• Embody Cricut’s values and mantras and champion them to your associates in support of team health
• Build strategic cross-functional relationships to enable cohesive creative support across initiatives
• Develop a strong team culture by attracting creative professionals and supporting their individual growth to build a talent pipeline that ensures the future success of the business

Creative Oversight

• Ensure global teams have the necessary guidelines to execute locally while maintaining brand vision
• Product packaging
• Total-channel creative execution for all consumer acquisition and retention initiatives, including new product launches, seasonal campaigns, and promotional periods
• Processes, timelines and scope management
• Production of all photography and video content at the in-house studio
• Creation of the full scope of assets required to drive our DTC and retail businesses
• Site and email channels
• Lead the creative organization comprised of design, copy and operations teams through the development of:
• Digital advertising
• Establish the creative vision for the brand, inclusive of look, feel, mood and tone
• Partner closely with cross-functional leads to translate marketing strategies into creative executions across print and digital touchpoints, including:
• In-store retailer collateral
• Design Space
• Protect cohesive storytelling across the concepting, production, and scaled design phases as teams hand off throughout the process

Qualifications

• Ability to balance creativity and inspiration with the need to drive business results
• Strength in building strategic cross-functional relationships, resulting in the ability to negotiate, influence, and collaborate with other key decision-makers in a complex matrixed environment
• 15+ years of creative experience, with a minimum of 8 years leading a multi-faceted creative team
• In-house brand experience required
• A strong collaborator who can effectively manage opposing viewpoints, productively take and respond to feedback, and communicate actionable next steps to the working team
• Proven ability to hire, lead, empower and develop a group of cross-disciplinary creative professionals
• Data-focused individual who can harness consumer insights and business results to evaluate and improve creative executions
• Talented creative who can translate marketing/business strategy into a defined concept and bring that vision into reality

Additional Information

Please attach your CV including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.