Vp, Marketing Analytics Jobs

We create cultural resonance for brands.
Creativity That Matters is work that shatters the stratosphere.
That’s why our quest to discover what’s next is endless — because the only thing we’re afraid of is the status quo.
We make culture our personal playground. We launch far past the expected. We chase curiosity, deep into the shadows.
We will never be just another agency. And we’ve got the audacity to prove it.
We Are TMA.
Responsibilities:

• Expanding and continuously improving the team’s influence and impact in the creation of cultural resonance
• Collaborate with Strategy and Account leads and their teams to create implications valued by client
• Driving the strategic evolution of current analytic capabilities focusing on what is meaningful and creating efficiencies.
• Curating and driving impactful utilization of resource stack for consumer insight and campaign measurement
• Leading, motivating, developing, and coaching team managers, inspiring curiosity and proactive problem solving
• Delivering thought leadership in methodologies which drive insight through primary, secondary research and measurement
• Defining campaign measurement across a variety of communication solutions

Qualifications:

• Comfortable in a matrixed organization with variability in scope of work across clients
• Self-motivated and able to motivate others to creatively and strategically solve multiple problems at once, under quick deadlines
• Ability to integrate information and data to create “story” that drives action
• 12yr+ experience consumer analytics and research primarily in advertising, non-media focused roles
• Ability to build and maintain solid relationships with Clients, agency teams, and third-party vendors
• Familiarity with: Marketing technology to drive efficiencies and capture data, Social platform measurement data, syndicated research sources for consumer profiling and executing primary consumer research
• Track record of bringing innovative solutions to measure impact with fragmented data

TMA Perks & Benefits:

• Culture events throughout the year
• Summer Flex Days
• Robust holiday schedule
• TMACares (Volunteering)
• Communities to connect with:
• Parental leave
• Wellness Group (Helping to improve the mental, physical and emotional wellbeing of employees)
• Employee Stock Purchase Plan
• Competitive vacation plan, sick days and personal days to prioritize your mental health
• DiscoverTMA (Furthering diversity and inclusion)
• TMA Women’s Initiative (Fostering the growth and achievements of women)
• Continuous training, educational programs, speaker series and workshops
• 401K Retirement Savings Plan
• Comprehensive Medical, Dental and Vision plans