Vp, Integrated Marketing Jobs

About Maesa
Maesa is the world's largest independent beauty company, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.
Pay Range: $180,000/yr - $210,000/yr. Exact compensation may vary based on skills, experience, and location.
Integrated Marketing Lead
Corporate Communications

• Own strategic communications by building Maesa into the leader that is shaping the conversation on beauty incubation and creating narratives that deeply resonate with companies, employees and partners via the media
• Scale Maesa earned media by building strong relationships with top tier media and influencers that drive an outsized share of coverage for Maesa brands in the beauty press
• Own corporate communications strategy surrounding major announcements, including: major investment moments, new market expansions, product and partner launches, and awards and speaking opportunities
• Scale executive communications by developing profiles for key members of Maesa senior leadership into the spokespeople for the industry
• Be responsible for team KPIs that impact brand awareness, driving greater clarity on measurement strategy and reporting process.
• Own Internal communications with close partnership with People team.
• Ensure company visibility at key industry events that matter to corporate reputation building (i.e., CEW)
• Refine and scale Maesa corporate reputation and crisis communications programs to ensure we are prepared to tackle any unforeseen challenges in the future;
• Partner with corporate communications agencies and executive leadership on communications strategy to include engagement opportunities, panels, social media presence, interviews, etc.
• Own LinkedIn communications in line with and beyond internal communications. Build Maesa presence in this channel for stronger recruitment and reputation building.

Portfolio/Brand Communications

• Lead the iteration, execution and maintenance of the portfolio integrated communications strategy
• Maximize portfolio brand awareness building opportunities and drive EMV through product pitching and placement
• Own and lead agency relations, RFPs, SOWs adherence, etc.
• Partner with brand founders to leverage and amplify the impact and ‘voice’ of the Maesa portfolio
• Collaborate closely with SVP Brand Marketing and key cross functional partners to provide guidelines and share best practice to ensure executional excellence.
• Lead Issue Management for all brand touch points including customer service, legal, r&d, social, eCommerce and sales
• Ideate and innovate 360 campaign planning with integrated marketing teams to reinforce and strengthen consistent brand image.
• Assess, lead and optimize all communications agency partners - consumer, corporate and influencers - establish clear and consistent goals and measurement framework.
• Own and build priority publication relations internally for stronger coverage
• Oversee execution of all corporate and brand strategic initiatives, experiences and partnerships
• Lead portfolio strategy for earned and paid creator partnerships ensuring an amplified approach to building earned media

Influencer/Social

• Maintain pulse on Influencer and Social culture to constantly create innovative and disruptive campaigns
• Lead the development and launch of key digital/social influencer engagements, from "always on" programs (e.g., box mailings) to launch campaigns (e.g., paid collaborations/partnerships).
• Create and launch guidelines and processes to brand teams to guide in influencer/creator selections, paid media and content
• Own powerhouse influencer relations internally and unlock earned support
• Manage platform relationships and cross share key learnings & best practices for Social & paid Influencers
• Build from scratch and strengthen Maesa’s presence amongst the influencer community.
• Create paid influencer strategies that build long term relations with influencers that in turn unlock earned support
• Inspire and encourage dream-big thinking with an “earned” mindset.
• Provide a vision and strategy for total brand Influencer & social efforts
• Lead social content strategy and development of native assets with a focus on video, collaborate closely with Creative Studio to ensure alignment with brand look and feel.
• Drive scaled community building approach by brand with specific focus on Instagram, TikTok and YouTube.
• Stay abreast and provide updates to leadership on competitive activity, social & influencer trends, and industry best practice(s)
• Establish and maintain close cross-functional working relationship with internal stakeholders and teams to drive consistent campaign messaging and growth
• Manage and inspire the team, providing creative direction, vision & insights to help shape bigger ideas to support the portfolio

Measurement

• Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on business
• Drive data led approach to influencer, social and press
• Delivery or monthly business insights, trends, reporting, and action roadmap to leadership and cross functional partners
• Own SOW with Tribe and Dash Hudson to ensure pragmatic spend for a portfolio approach

Who we are looking for:

• Has 10-15 years of experience in Press with added responsibilities for influencers and social media
• Is comfortable to connect with senior leaders in the organization
• Knows how to coach, mentor and nurture a team
• Can inspire external parties and plays as a brand ambassador for Maesa corporate
• Is able to connect the dots and motivate cross functional teams to pull together marketing campaigns for several high growth portfolio brands
• Thinks big and has the ability to bring those ideas to fruition
• Reaches for everything with a sense of urgency and shows clear bias for action
• Is motivated by big picture thinking and unlocking buzz for brands with earned, owned and paid support
• Has attention to detail