Vice President Of Marketing - Fully Remote

The Vice President of Marketing will report to the President. This position will develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve company goals and targets related to the Marketing Department. This position supports all Edovate Learning Corp. companies.

It is expected that the VP of Marketing leads with skill and empathy, thinks strategically and executes effectively. In all thing the VP of Marketing will also 1) demonstrate a willingness to be a team player, considering the company's best interest in all work-related decisions, 2) maintain good working relationships with all employees, contractors, and members of management and 3) exemplify our Core Values in all interactions with students, families, co-workers, vendors, etc.

This is a fully remote position, however you must live in one of the following states to apply:

Arizona, California, Connecticut, Florida, Georgia, Indiana, Iowa, Maine, Maryland, Michigan, Mississippi, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, South Dakota, Texas, Virginia, West Virginia

Primary Responsibilities

• Setting daily, weekly, monthly, and yearly targets, and implementing various incentives to ensure they are achieved.
• Build, manage and coach a high-performing marketing team.
• Develop new and analyze existing branding and marketing strategies and improve upon them when necessary.

Planning

• Design, review and own the Marketing budget
• Prioritize marketing projects and allocate resources accordingly
• Set current and long-term goals for internal teams
• Develop and implement a cohesive marketing plan to increase brand awareness (5 primary brands Integrated marketing mix: content marketing, social media, digital ads, direct mail, webinars).

Administration

• Track competitors' activities
• Forecast hiring needs for the Marketing department
• Provide guidance and ideas to organize effective marketing events
• Participate in the quarterly and annual planning of the company's objectives
• Conduct market analysis to identify challenges and opportunities for growth
• Prepare regular reports and presentations on marketing metrics for the President and CEO.
• Assisting with the recruitment, training, and onboarding of new staff.

Execution

• Effectively manage 3rd party relationships to ensure effective outsourcing and expected results.
• Build relationships with media and stakeholders through creative PR strategies
• Work closely with the sales department to align sales and marketing strategies
• Maintain brand standards and ensure compliance across all marketing and communications channels

Deliverables

• Responsible for annual marketing plan, strategy, executing plans and leading teams
• Monitor industry trends and proactively share trends and recommended strategies/tactics based on those trends to the Executive and Marketing Team.
• Effectively lead a capable marketing team and delegate tasks effectively.
• Supervise marketing events and launches, using these spaces to network with industry professionals.

Skills & Qualifications

• Highly observant and analytical.
• Excellent communication and interpersonal abilities.
• Superb marketing and research skills.
• Master's degree in marketing, communications or similar fields is preferable.
• Knowledge and practical experience with SEO, digital marketing tools, and related software.
• Strong leadership skills and the ability to make difficult decisions.
• Extensive experience in a similar role.

At Edovate we are a passionate group of people who value and work hard to foster a family spirit. We value trust, honor, integrity, hard-work, and fun. Edovate Learning Corp. is a creative, innovative leader in homeschooling, personalized education and EdTech solutions. We love our families and are inspired when students move from struggle to success, from academic strength to personal growth, from dreamers to entrepreneurs. Our vision is to positively impact the future through transformative learning that inspires students to discover and pursue their excellence. We specialize in learning that is truly personalized, dynamic, and drive individual growth".

Edovate Learning Corporation is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. 

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