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Vice President Of Marketing And Communication

Company

New England College
Address , Henniker, 03242, Nh
Employment type
Salary
Expires 2023-07-19
Posted at 1 year ago
Job Description

The Vice President of Marketing and Communication reports to the President and is responsible for planning, executing, and evaluating a comprehensive marketing and communications program to support the mission of the College and its strategic plan. The Vice President tracks all marketing efforts, conducts market research, and manages creative services for the entire College.

Essential Duties Summary
  • Partners with cross-functional teams in admissions to improve the enrollment management process.
  • Plans, manages, and monitors advertising in print, broadcast, and digital media.
  • Manages and maintains all aspects of the College website; creates and/or approves content; guides future enhancement of the College’s presence on the web.
  • In consultation with the President and senior leadership develops and executes the College’s marketing and communications strategy in alignment with institutional goals, including: the College website, all advertising and paid promotion for recruitment, public information, media and press relations, community relations and editorial direction of the College magazine and related publications.
  • Ensures marketing investments are optimized to provide a strong ROI.
  • Serves as the primary resource for developing enrollment communications for traditional and nontraditional academic programs, including interface and support for the CRM system and close coordination with enrollment management. Develops and refines NEC’s core messages to ensure brand consistency throughout all communications and all channels, as well social media presence.
  • Directs production of publications, promotional pieces, marketing/communication pieces, digital media, website, and social media messaging in the context of the communication strategy and in support of enrollment and recruitment objectives
  • Coordinates and collaborates with academic divisions and departments college-wide, including athletics, to develop and refine communication plans and to enable and support relevant users to update their presence on the college website.
  • Shapes the brand positioning and narrative while targeting key markets and audiences to build awareness and consideration for New England College as an educator of choice.
  • Manages public relations including press and media communication and crisis management


Required Qualifications
Education
  • MBA or other related graduate degree required
Experience
  • Expertise with SEO, Paid Search, Paid Social and offline advertising
  • Successful track-record shaping brand positioning and narrative, ensuring brand consistency and copy that works in a direct response environment
  • Demonstrated experience developing marketing and branding strategies for different audiences
  • Seven-ten years of marketing/communications management experience, preferably in higher education;
  • 5-7 years of supervisory experience


Skills and Knowledge
  • Excellent ability to build relationships and work cooperatively with internal and external groups, including executives
  • Demonstrated experience developing marketing and branding strategies for different audiences
  • Ability to manage organizational budget
  • Technical proficiency in the relevant applications
  • Successful track-record shaping brand positioning and narrative, ensuring brand consistency and copy that works in a direct response environment
  • Ability to direct, monitor, evaluate, and motivate staff
  • Excellent verbal and written communication and presentation skills delivered with a confident, persuasive, and inclusive style
  • Creative thinker and data-driven experience with strong analytical skills and in-depth knowledge of lead generation

Preferred Qualifications

EEO Statement

New England College prohibits discrimination on the basis of race, color, creed or religion, national origin, sex, sexual orientation, age, marital status, pregnancy, veteran’s status or disability in regard to treatment, access to or employment in its programs and activities, in accordance with federal and state laws and regulations. In compliance with the Americans with Disabilities Act (ADA), individuals with disabilities needing accommodation should contact the ADA Compliance Officer.
New England College is committed to providing equal opportunity in all conditions of employment and creating a welcoming and supportive environment that celebrates diversity. If an imbalance is found to exist, the College will make good faith efforts to recruit, hire and promote persons underrepresented in the workplace.