Vice President, Marketing And Communications

The WICT Network is a dynamic organization that represents women in media, entertainment and technology. Based in Washington, DC, we operate under the core philosophy that advancing the position and influence of women through leadership programs and member resources enriches individuals, companies and the industry overall.

Employee benefits include: Compensation commensurate with experienceMedical and dental insurance401K with employer match after six monthsLife, short- and long-term disability insuranceBonus programTuition assistance / continuing education support Reports To: EVP, Marketing & Communications

Direct Reports

Internal – Publications Manager & Social Media Coordinator

External – Designers, Public Relations/Marketing/Communications Consultants, media & trade magazines, and partner associations.

Position Type: Full time, salaried

The VP, Marketing and Communications must be a strong communicator – both written and verbal. The VP will serve as a vital member of The WICT Network leadership team. With The WICT Network’s updated name and new brand, the VP of Marketing and Communications will help evolve our messaging to advance our brand among members and industry stakeholders. The VP, Marketing and Communications will collaboratively develop comprehensive marketing strategies, write copy, and deploy multi-faceted delivery systems for The WICT Network messaging.

You will enjoy it here if: You love television or technology.You have an interest in women’s leadership issues.You like wearing multiple hats and thrive in a rapid paced environment.You want to become an expert in whatever you set your mind to.You are a life-long learner. Responsibilities include: Develop comprehensive marketing plans that clearly define objectives, schedules and assignments to implement and achieve targeted goals.Provide strategic direction, prioritization and oversight in marketing the organization’s brand and mission.Work closely with other departments to identify business priorities and develop supporting communications strategies, plans, and tactics.Direct digital marketing and advertising campaigns to ensure measurable marketing performance goals are set and met.Oversee other digital marketing and communications efforts, including but not limited to social media advertising, search engine optimization activities and other tactics.Broaden awareness of the organization’s mission, initiatives and priorities; and increase the visibility of its educational programs across key audiences and stakeholders.Manage internal and external communications vehicles: the organization’s complete digital footprint (web, social media, video), publications, presentations, and speeches.Ensure consistent and accurate messaging throughout the organization.Develop and oversee the department’s budget and allocate funds strategically and equitably.Ensure vendors, consultants and agencies add value in a measurable and cost-effective way. The WICT Network is an equal opportunity employer.

Bachelor’s degree in marketing, communications, or related field.Five+ years of experience in a senior management role.Demonstrated ability to develop and lead comprehensive strategic marketing campaigns, including social media and traditional media relations.Broad knowledge and experience in digital and e-commerce marketing.Strong negotiation skills.Creative problem-solving skills and good judgement.High ethical standards and a passion for mission-based, nonprofit work.Travel expected to be approximately 15%.PandoLogic. Category:Marketing & Biz Dev, Keywords:VP Marketing Communications, Location:Washington, DC-20006